Marketing
May 22, 2018
Kering is working with the London College of Fashion on sustainability coursework. Image credit: Gucci
By Sarah Jones
VENICE, Italy – Sustainability has become a necessity rather than an option for luxury, changing how brands approach all aspects of their businesses.
{"ct":"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","iv":"8b5dc9c60d25a291aaf937570c6fa563","s":"90ce9a08dcbc830d"}
Share your thoughts. Click here