Columns
May 22, 2018
Sheetal Jain is founder/CEO of Luxe Analytics
{"ct":"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","iv":"e0eb047cdcd63d4cfc950934af348ab9","s":"db8e7fd2f9723dcc"}
Share your thoughts. Click here