Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
{"ct":"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","iv":"068476b1280e6a378d6b25bbc7b3986a","s":"f0c3bbe9745d37a3"}
Share your thoughts. Click here