Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"0642a4b5802b86c43d510e64058bbb8d","s":"691c7f1dc8eba485"}
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