Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"6845297b5842853809dce1613d42ff85","s":"92772b951fd075b6"}
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