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Brands stand to lose big chunk of databases as GDPR goes into effect

May 25, 2018

The European Union's May 25, 2018 General Data Protection Regulation will empower consumers to seek profiling data that retailers hold on them, thus adding layers of legal paperwork and accompanying costs to comply. Image credit: Fung Global Retail & Technology


The European Union's General Data Protection Regulation going into effect May 25 has the potential for retailers and brands to lose significant amounts of customers' data.

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