Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"9757a2d33914e6dea3dddea3186aa68e","s":"274c2d61b5c64c4f"}
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