Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"e868db6185c07cf23b548842ad77890b","s":"e79ea80dd70eba0d"}
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