Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"3ab54741c8f9ffda70eb12847c2e2357","s":"228624460ede460d"}
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