Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"78ef12085024f7e788e14e4c198bfbe5","s":"de7472a2913d23ce"}
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