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Dec. 5, 2024
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Marketing

Employee advocacy offers scalable alternative to influencer marketing

June 12, 2018

Sephora recently featured its employees in a campaign. Image credit: Sephora

 

By Sarah Jones

While influencer marketing is a hot topic in social media today, a new report finds that celebrity personalities do not hold as much sway as individuals who are perceived as regular people.

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  1. Louis Vuitton lights up Fifth Avenue for holidays
  2. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. Neiman Marcus celebrates holiday 'magic makers’
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. Bugatti opens showrooms in Munich, Vienna
  9. LVMH launches employee-led accessibility initiative
  10. Coty, Swarovski sign exclusive licensing agreement
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