Travel and hospitality
June 14, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.
{"ct":"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","iv":"4de96eab74a86eee1e9804ffcfd60bb2","s":"48d3147e6102ff29"}
Share your thoughts. Click here