Financial services
June 14, 2018
The divide between older and younger consumers is critical for brands to understand. Image credit: The Loan Companies
By Danny Parisi
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
{"ct":"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","iv":"3e0270099c437e08fb416e1179f6d409","s":"57f1ef599b6e9fdc"}
Share your thoughts. Click here