Financial services
June 14, 2018
The divide between older and younger consumers is critical for brands to understand. Image credit: The Loan Companies
By Danny Parisi
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
{"ct":"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","iv":"e14fc51760d783c2153d56b31b3c86ed","s":"b094e3f427b88579"}
Share your thoughts. Click here