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Nov. 14, 2018
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Travel and hospitality

Waldorf Astoria’s new digital campaign is inspired by consumer data

June 14, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.

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  1. Facebook exec on how to tap mobile in beauty care
  2. Opportunity abounds in luxury fashion, says Farfetch founder
  3. Brands must sell a lifestyle, values: Ralph Lauren CEO
  4. Collaborations, co-creation allow luxury to remain relevant
  5. Day's wrap: Harrods, Ritz-Carlton, Dior, Lalique, Launchmetrics and luxury aviation
  6. Physical contact with brand complements digital distribution: Value Retail founder
  7. Asian brands poised for global growth
  8. Blockchain technology allows luxury brands to be more transparent: Ethereum
  9. Register now: Luxury FirstLook 2019 New York Jan. 16
  10. Dior expands into US with New York pop-up
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