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Dec. 7, 2019
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Travel and hospitality

Waldorf Astoria’s new digital campaign is inspired by consumer data

June 14, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  3. Bleu de Chanel dives deep with new campaign
  4. Current retail technology and consumer behavior not yet in sync: report
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Travel advisors are hottest new thing that never went away
  7. Nordstrom targets $1M in holiday philanthropy with four partners
  8. Introducing Luxury Women to Watch 2020
  9. Dior goes for gold with flashy J'adore campaign
  10. InterContinental crowdsources local insights to take travel beyond tourism hotspots
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