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April 18, 2019
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Travel and hospitality

Waldorf Astoria’s new digital campaign is inspired by consumer data

June 14, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.

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  1. Neiman Marcus pushes into secondhand retail as resale category climbs
  2. Day's wrap: Kering, Neiman Marcus, Christie's, Swarovski, Tiffany and Zegna
  3. Will the luxury industry pay the price of Brexit?
  4. Social media users more trusting of peers, influencers than brands
  5. Fashion sites see more traffic, sales from mobile searches than social media
  6. Single millennials less financially engaged than other generations: UBS
  7. Tiffany puts focus on personal style in spring campaign
  8. Chinese women driving changes in luxury landscape
  9. French, Asian luxury companies average double-digit sales growth: Deloitte
  10. Bulgari brings women's stories to the big screen
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