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Travel and hospitality

Waldorf Astoria’s new digital campaign is inspired by consumer data

June 14, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. 2019 luxury spend expected to grow highest in UK
  3. Sharing economy comes to luxury retail with Bloomingdale's rental service
  4. Hong Kong hospitality sees downturn as protests continue
  5. What impact would a recession have on the luxury business?
  6. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  7. Marketing to the Smartphonista: A new generation of digital buyers
  8. Luxury hotels can leverage social clout to attract young affluents
  9. Aston Martin brings bespoke design to owners’ garages
  10. JetSuiteX touts time saved with alternative aviation in rebranding effort
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