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Travel and hospitality

Waldorf Astoria’s new digital campaign is inspired by consumer data

June 14, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.

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  1. Call for nominations: Luxury Women to Watch 2021
  2. Brands should incentivize consumers to go green
  3. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  4. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  5. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  6. Employee experience should be at center of reopening plans
  7. Hermès: What happens when Kelly came to town?
  8. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  9. 10 steps for brands to journey from privileged access to advanced personalization
  10. Gucci is 2019 Luxury Marketer of the Year
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