Travel and hospitality
June 14, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.
{"ct":"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","iv":"d98904ae896212a753dcbdab84dcda3e","s":"33cfb7d21bcccb33"}
Share your thoughts. Click here