Travel and hospitality
June 14, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.
{"ct":"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","iv":"4c30c9a684ce95d7a28ad14a84e00f1c","s":"02011ee5f6bd042e"}
Share your thoughts. Click here