Financial services
June 14, 2018
The divide between older and younger consumers is critical for brands to understand. Image credit: The Loan Companies
By Danny Parisi
Young high-net-worth individuals differ from their older counterparts in key ways, from a greater emphasis on international holdings to placing less of an importance on financial education.
{"ct":"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","iv":"f4bddd44c2bbd562188334b8486e75ba","s":"feae5f640378c729"}
Share your thoughts. Click here