Blog
July 16, 2018
Gucci's AR app. Image Credit: Gucci
By Staff reports
Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.
{"ct":"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","iv":"852b9070c8ab189517a2031d9e753a88","s":"98ea2c799bcb97c2"}
Share your thoughts. Click here