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Blog

Top 5 brand moments from last week

July 16, 2018

Gucci's AR app. Image Credit: Gucci

 

By Staff reports

Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Delvaux follows city rhythm in ‘A Brilliant Idea’
  7. Porsche to drop stake in Bugatti Rimac
  8. Luxury brands launch crossover ambitions at Milan Design Week
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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