Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"29bf4893d84a1edd3e69d407fbb2961d","s":"1dcdcf57a7e5f6f4"}