Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"16f017c85c8b5af3280678d17b0428e7","s":"7d611e05fbf71f11"}