Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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KGBi\/z0J8VY7vhGiZ\/Tbkeg0Xhwo48HaE4KoTkR2HUTEDpEetWADZee8C62Mh8d114t78dvZb5wDdJMZcVFydFpIXHKG6x6OswW3f7b2Sb2gWbLXCabZbfN7osk3MKS1V1I3rNuQn1jj5zX7TgZ3dJBEW\/8SfeufxGqtILEqM68JiWSb+gWhITQn9g0F37\/zJnP2i1Kmpd4ZzdTXRJ5JcHxAQO2b\/xCljO9y6GTV8egjqJpuw+LPBMCLzRuBx0YzV\/xGcSRowjZSRvxcxhb47xI2d5NMX6L+HyGYgh1UlevQYsI+\/Pz0MqnxnrZTIBVOdjPWVD2ueH4apPUqYIdLEIr3Ht65G1dlfbG4OVGQn\/Z\/sLUhHrf4qJt4NbW9o61KbdNpF7welrEsaJ0JANx4CZtSqzwQnSo5ZkxUnZbfCMWhh6fCxFHf7SPduLTdC5z57O5iJb8uvSrWjSx\/w2SGb7RhFxsziLpQfw0iDuoflSmFFz6qWQ\/ANFEM81kIwjOxnMlfV+0ms0asGa9OpKW+woAxA8jqwOXM1mrV916INKktnP20FWdXAD8G+M6lcrpyCJBmbtrkJzXplxxuA+Y\/s\/rtdTx9PDyo7KLXuG3viEMZ5Q8qJUhg2F6yCUoWe7iqceHCvaye8HIcsbw5JvjAOvI6icfirSnjTKhBe+xWyB4k\/9oia1FdQoWpD+tpoBT7eXCnIY7mthejOJs5jvjS0jwPzFRNLdeX6vTFQEcqTNi0K+Kp53Cq44TyfCZiPKe+eVdNta3q2S5wGFUcsM0tgDwphCfdxxoiXwZigtCxuxeBPQQKX7FxsURw8SC7BREu5P03bx4kNlT\/rM6F0w960YK\/A9SqlYISRXGy9Lm5hFCgZ7C4tKxX3U0hA2oqa\/Cvn853bbSEKlINeoTfHMqMmcO\/n4zRhSu0AI24lRQxCiw5eJADjzCrTJE4DXxRS\/Ug5fY\/nRROcgdpE+\/ACsL7eW+NUMZImnJEem6Ugo8QF7QBFTc6tuU8z4Kr2TuptcWpW7p69bmEHhDSNsu4Z0ur2+lpGb4TSJLv8l5uOkyttlSyySdivf0WjJmL18V+EGB9w07hAbUezdrE0sFqJBMPkyF91xTPFjLoU72sHRfSWydfAGDhzPDClmcte\/YVZviNVgEIxg2hrGAfYa\/\/51omowWXmb7+B3MjK9GohtCt3z5P0grNvyxw7pPMydWQtnNftiGlSg7GufsqpjEhqBty3ReVjKomzgorBdcKDSjGCoId1pZkw4FYDC3v3U8tKDPMFcLVCqa6Hh2YVRD+HEhK9QJILy6uvdc1kZXOWy5rhKcZf\/7dnz2quybvhKWbEdM46qrkiFQsyrUgsfpLnQEkXez9Yoj9s1m\/XMfR3VPeKWbJDTZGyB\/vbX4p4FRjTnyHfgUCuuFLM2xafsyNr3R2zMAF14zIXIe\/xvEe5ZYwpLKrao+Y5hAQDWbmehrMF\/6kzX4nH0qMSdvZsL2lDLNuYD6nohLYWHEBrOVSjKrR8XuSlav\/Yfiima\/dgeNOH6w7YBeTSSMktl8dD\/tdKgS9a0u9J\/7sv3jaCL1D8xPmwFuYUcgRI2WaGozXnHAq247d11aYAeTixVH0SgEeVXOWpLXWlE9h7cxpY4NHi7hZ0VvBrSzp\/KrKuoRdomIzNuzJ+zZiRMphOhcaMn95cYbCqNujK1AvxMCQbeWNV5k\/\/i4tzuKOyYuRjyF+h\/X\/nyixmptFMO2t7c9vYRbudiUJ7x6mATfWfDmiw4vpRwsW6lx5p0Oa9BmoC5a\/+qpVy3o+zQ0xOhSEU7eDa1NV7DT3jRcgA5n7g6\/xWDJ\/\/SCROdDTUqmW4pXVtv+aVBmKkUQRgUezAB8VeV\/vbCoW8LLHvp5+fXhDUuDT4ChtxwH4VMu2QCusvuhcRoUd678DOzw8J5vK4EoplduD\/sq9\/i\/VQ3Us2gQkThbX8L1WkuDePYaXFIgGeu6dtq79G8ZdeZskKQXZlE0iUEuTgvCw9F1xNzbFRavFNre5MELWq9AbRNSz80IVvedvuzlRjSTRgfBxDcgIH5xLENnlIOOrKtytJMldfQlejhmM35X6lkmPueq0l\/dPxz7eGrChf4hWOinB5YQfVF5P6KW9paXUkmJDiRWoiY7qUOyvrR9ubXEz\/ZrAShd7eVZxq9QOovESJGLgMtwYXxL0EvsBsyjRT77qYihdT5kILPNyr5000oyQv9jt6Y5mThPZEbxfcK+IynOma3ByfoxikosJJGgBexDp3nSqNc3BcarKjsGRyB\/wrcWvn3Gbv1ohCPzxAMR+3Xq3YT982wqp4\/PsSohb8Ob9QOUz7lwuUMoGuNNG4TN0umjWhccXX6vWlAcuALAOKaIvXqdrj2f0oJcTxKRQL3vke+5yyRbuLgSGBgcPso1NuL1bErH144FWBqD3G7G+k0X0r2Kxj1ujvUcaRkvv7sefw2B8jovw4zTdIGxcC9OQhKf5cDmw67IMNoNxP7qRkG1PoKP0+nQFOQnEWRWOQ+zYcrO93khXZHGPNfS585edDfLZAuLSavzHeSgvv8I5NFNAjTW6Rip\/NAO2klG2D6GQcDf1UaI4W1dEYJwmPZuNxAj0jwggx7LtVZXfXKWdb\/umFCCH+8oRdfSpbGKMcZKnGCK1oV2\/z2wqYFY6WQnIsKQGna8aUr8Vn0Gr7qtCcdm7r3yGVqkWc7mUq9jQFqcFeYBIDAfo1gTvIUkg9tL7wAlqbuk3\/+XSZD2kMVqX+7CnlODbVIzJ1MILbXFdLvhvMH1XHfEP88TKOoX6gwn+6+fIcrwLW96vODab4pT5MJqvC7Go1OqVbpOJRQp1Ga+HrnMCzfSEinIq0Nv930a\/PIfpCfYA\/rXts3VKy6I4MEEduJq2rxwf9hj+KVisUCMff3oNhENsagP\/SnvlLAm1MS2X70ou9IvP5Sv2AaW96iI6DEQ060NbJAbCM1Rv41rD4jLy28A6rIKhwhw6Sg9BLbb0sD\/ekBc4LzrSaRXBJH\/S2UwWbYQrFaiR8ojk6g1YknSHa3mYgR6s5xgy5YTt0kLQGydODsyzzoBcNRDnyVieWKvrnMDpn75yArJWEXPGmKqIHt5MUgzG3psKpTSC6wnn6nZmnH1VaWxXoeb4izanO6pkRqytbsk1grCehLZdeQxrq+B0nh0TSCYyidXni\/VZsv4\/LQk+imlmUGwp5bhEmy1\/TlXkQ4U+ovXGlzfHKZbGYbM9YKDCkY1L0sl9sCEB+8SqwD5o5ILWRVNboYMmM17Y\/5C+oBhLCKEPOi1\/E0zpCgRW5ly\/Kkrzu1S+TuyhJub6BdpXO9\/1a3rsnwst+jnHCyrW0trA4Jrs1r95riT0kyNMGUutTp8nPjV6Iy5fQoiL9nj+xeR6xDTUE\/CWsbmDwmXoKe0kS2yEBcISC1a3s6+BCCJqKxWPCgfN+w0z4inKO0dcUab+i3hesiPoMM+pRJ9gaSGfuAQdfOp1zd3uVrH2Rp6LKm+W\/6mNQxexvDG6r6QBIBBFOCJftxZca2r3+FdUGmCsIyKtWs3TqyX4lIW44cJkucV2HS0HhWdT17\/my92CPxnKaycGzRcCCy+vDOClze3SQVS12fM6X\/P1Ol1aD\/\/DppQCYRPU1PHOygOiAIObA925LOrkreYnPJf1vPbHOyAuw3R56bYf9h5ORhfgU0sRADoLdpp6k\/es0ON0Es1GtE\/e7yamFp+U9T4uVfmBMWoV7iJ7ZHNAXZtFccbDIBMepT7z9jmDISd\/tqCftdeT6HSXsAU\/+IavDI4odCmIVSXC2Ai+qGvTAitQqLYWsucR9WHHLQv7\/ahlaySCqUpSF6mCmzOrF9yC7xACM36ZHejKAZKR1StBturm+KwuHg3smF1NszLFhT068qV7468rv\/dk+8NNuErv+Uytu8rwjz0Hn7hVFXSOTxf4TrV26cscXht+CFjeCks7FM51Soy+bdk+Zjg2t4XqvZj62trL+iU2cfdFMp85rTk+alYL58W1U155X0dnOzN4cuechVYPTdx5eAC1RNvXdoYsWwpg8PTscrifcfePlaJ0KW+EbJfQjiuYOBW8j7wOT6NWocVkYjQJKj9NMEgeSjqBIQ13\/8bHw0pgPt5dVJ\/d\/ddiRungIGrboWEYoF3cc1JMywEyg8rlCINQ3kUikWQBn7gMYRq6FSixOJhwlrvtGjQiden3lADT9q8L5fK4JouCtGqr1KcCSYvyZjiu0KoP+GNPsGEw4sH3QRX4dYSsQvZkE6RkkWEQ4ISL\/Ue8YYHpNvvxjyQa5tPTlACkOD4OX6kFogclvlnkY7UJjAhiyM8rjUKdFUGWgc2rQ5CwYzvMlIhDLoClUkLSm6kiOfD\/6lOGYQ8OkN5NQAxc7m5T5vH6nX7tmBbQjTkzC4WtFni8\/vLO2XMI\/wJ6f2dYSYqeYIQNJP7LTq8PyKsWZt57EeWPH6y5E2JQdyYknfaHmVv8pC9yUCsQJ5pzfoDrOQbHcJnxyqzTYnv0NzLlg3Nf8bmh939PV2jvU0MuTthpuExSF+FWewyvmvh5qZlcV516\/YQ\/6RSSCMZQM4k6VWV6\/QNRHAcYmqKPdEgv1wT7q3YM56\/Sbl4FQAPRdsSyCTv9KwGoW1gIlYDwDDP4rtnR4424ubtk3kNaM0AjRX0s9H1ai8rp1QZQqoepbKVIDhB4uB8NQL1utnk\/BMj4AiovkcsnJe44jofMctIyChdCaHR3kEqKDWgaRUle08jby93cy43c8FmGizGF1ogzmBvmKM4McfOEFCDrZcG45i5szAerZpv\/3AQSmnds\/jwUD+M5kYbkd1P4qdfvQ\/XuFsybjbv9Smncq8ht3cX+t7CcxxGldMq2OGUuw+CAnkUZpD3h9i96bd3ipIaAl2KBOd0X\/1Au7Jyd\/LO4oywaJ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