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Multichannel

How luxury marketers can entice purchase by using sound in digital marketing

July 21, 2011

Ferrari's engine can be heard online

 

By Rachel Lamb

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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