Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"1445af99f73b712fac02d2a216a2916d","s":"931a776836a19966"}
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