Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"6f44ad312df1ee0aff2a091d12db7a57","s":"139a8154c158fe1c"}
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