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Retail

Modern luxury has flipped the tables on who is in control

October 18, 2018

Consumers are now in control. Image credit: Penninsula

 

By Brielle Jaekel

NEW YORK – The retail business has evolved so quickly that the meaning of luxury is vastly different than it was in the past, with customers driving innovation rather than the other way around, according to an executive from jewelry startup AUrate.

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