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Travel and hospitality

Heritage hospitality brands must find renewed relevance

October 18, 2018

Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria

 

By Sarah Ramirez

NEW YORK – Hospitality brands with decades of history need to find ways to reinvent themselves to attract younger consumers as they rapidly acquire more wealth, according to an executive from Waldorf Astoria.

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  1. Kering rocked by 11pc sales dip in Q1
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  3. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  4. Chanel improves digital brand experience with mobile site
  5. Ginori 1735 applies pastel twists to tableware staples
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Silversea to launch postgrad program with Les Roches
  10. Glenmorangie supports female distillers with OurWhisky Foundation
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