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Retail

Modern luxury has flipped the tables on who is in control

October 18, 2018

Consumers are now in control. Image credit: Penninsula

 

By Brielle Jaekel

NEW YORK – The retail business has evolved so quickly that the meaning of luxury is vastly different than it was in the past, with customers driving innovation rather than the other way around, according to an executive from jewelry startup AUrate.

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  1. Affluent consumers unsatisfied with luxury marketing: YouGov
  2. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  3. Positive feedback, relevant information key to drawing in new consumers
  4. Bulgari incorporates Italian movie motifs into latest collection
  5. Nordstrom contemplates dressing room iPads to elevate customer experience
  6. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  7. Perrier-Jouët pops up in Paris for nature-themed event
  8. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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