Columns
October 25, 2018
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
{"ct":"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","iv":"e66f1f738039ba3c427664b09fa03bec","s":"aab7f95d9fd1ddf2"}
Share your thoughts. Click here