Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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","iv":"df2bde3d48b15e9efb2b056b8b30a08b","s":"7a287f62370ffd67"}
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