Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
{"ct":"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","iv":"3347b2bb33b8954ded4b08357f951863","s":"f55340762ff3acb1"}
Share your thoughts. Click here