Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
{"ct":"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","iv":"c4513d8188abeec3eddaeb31a2463bfd","s":"d9e5a9ed13c17ce4"}
Share your thoughts. Click here