Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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","iv":"008d0b2b3ce7c616bf5910aa316009b0","s":"5966fd8a3e1ec827"}
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