Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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","iv":"5b899cba09fc7af3c9375e8d2aed963b","s":"2926fcfa95db5534"}
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