Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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