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Fragrance and personal care

Gucci collaborates with beauty platform for multimedia fragrance launch

December 14, 2018

Gucci Bloom Still from an episode of Growing Pains. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is marking the launch of a new fragrance trio with a special video and podcast series exploring unconventional beauty.

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  1. Louboutin takes up space in childhood hangout
  2. Affluent consumers unsatisfied with luxury marketing: YouGov
  3. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  4. Positive feedback, relevant information key to drawing in new consumers
  5. Bulgari incorporates Italian movie motifs into latest collection
  6. Nordstrom contemplates dressing room iPads to elevate customer experience
  7. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  8. Perrier-Jouët pops up in Paris for nature-themed event
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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