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Fragrance and personal care

Giorgio Armani reveals new side to masculinity in celebrity-fronted campaign

March 1, 2019

Ryan Reynolds stars in a new campaign for Armani Code Absolu. Image credit: Giorgio Armani

 

By Sarah Ramirez

Italian label Giorgio Armani is showing a seductive yet sardonic side to masculinity in a new film starring actor Ryan Reynolds.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
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