Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"c29eca93ce4c0bd0fa9a89ef4eeeea5a","s":"0242069f291683e1"}
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