Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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