Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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