Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
{"ct":"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","iv":"64903220623c18cb6e6633d3bf66df93","s":"60e04002ebee8679"}
Share your thoughts. Click here