Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"c70c28465e517c3e0ab3b009f77bc256","s":"23d164477a951321"}
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