Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
{"ct":"rsdXovN2IyN+\/VdjI4XcC9\/uUBDuZ2rZFeyFz7w0qP1l74J72bVEYSeKguh5U4VZfZUxJPvOwHMU3sdrEdjVGZdACHZ\/qAsgsQRlOjxD+jK+CBFwsG7\/XHU4QdSW7yu06yAOCo1qLfXXR51JmKR6v3WhczQI7J19vQyISQb8wbgSDLRaoNZYfpcjqzRTJqefyQf8rukngYWAyPRI\/C41+XN++xik7IfdaZf7Ss2Qf8zrkOGzmj8LFnIMOrdK2Q8iJ\/OHJYk9KDyNzW4o\/m0m1eFWrRzV\/d7wJeDxLfaM\/u54iQigYG\/RAndcCShmJgO8u3v2ZLDp3bCAC+D0enETROMQinEaaXotJdzdVZlSzSi5azSsY+JdUAiiVK0lo4h33EaazWQaDwf+JhkkOMPR8FX+KH980GhbFuoVnEE\/KtFzs+kZA5ia\/JL1sNfZIDxqkn\/\/XVmHWJ02hPMCXwDtvBbTiHMN250di7Ff2nXFq7Iy9yZFNfYu5fTDGfJJfuFt0Iv2yqHWZX6OVifCFW04Gk43JAg8qzqVxOwv7\/Ew1\/9YcchkenpeY4fICok9rG711Jff2H6jTao0gVha98WTylhksPX8mR2mnwfsl0JLLvHPkzyiEKbBSORvpsRAMnMw5m67YeeTiH9yYKtPU6GSVdSHKRYXg0Jyvy033IcmurS+y1wA08mFWi3yfCFxsd69dAETl17ngTay9dDipsucYnB7Q++GtfGDaH8HumRP1i2jvDFemFxDgZKGQA4vbcbW5RJCN0s+A8DYpwrBsB4UPMZVNOwAe32CsbXkXnQklzii7xBV+buogQoL6JAhH01qEJzVNacyF7yN1uahIUrIecdiKpBZYLcL2f0QWnsm9dHfsJGHHDbhDBarYdsF5IO9vrzJYtsbZo5lhHxITbKT99OX0wQ4dzKm5N9ak+8eEnLHpNUrXsE1Rpazr7UKW96HKA2NihrwCp0Qf3EeGXM0xcr\/u4sUGP2H9FB9P+YPnj\/LQeu5ZEetfdoAF\/IjX6Rsk8OPt4FbMxDDMFk\/7uWPJQCUaATLT7Ts1ewtpjRutAk753buZFUNCL8l2+pFOwdL3aiYloDnXxinE2kwf\/rg+lOVsYdAInYj4T6dvlWlSvP76r2bJSaxg6zimezpdnPf4ilCq1aHuyDJbAwwN+61NC+8OOq3WIEuloC948r0+jmvTpUBCOlUFYv6nBAS0lbZghVCCC5DJ+AkF+vkUccSLcfThd1stV8QjFwFD8jmAARJ99rz9xmhMPB1w+Slhp2cR2fxYjdAsQXewz6V+qxKykCreENozJ2jr\/gnToUMTVlYHQCttuhD+ObID0MCVd795GvZ+kmmM8N3NZ0\/zN4KsADNBn5avkAz5sQg7attW0I7l2AiRnN4hOSr6Q7hcBlnPt96JKZ+uaH6EH1zWc5fkWxAOdaob2VSnDx6XnysVzGD12YOdXIfHMTkW2oqJNjT8hfEa4gpEe5USpDh9K1fJMKIWUvcgEZqohGP5L1AqguQ2V3BL3IAVrxqBFxvViyF\/HAXrOW\/yi0xvX7Sw0qaL1\/yI7OT7\/yMRIkiV9ZO1ypji5OcJhaHQuc4RKGjAMo1BtC4++YwPtt+h\/5ZlSX4P2RCoQ9d3zYNcaukzFYBJRUhQfNquofSppjBKTYIBJDZJ\/Yq8JodO05S51RmugJW4q\/Z7\/QelSQJzdfZnlX4or2ZoVxL3EzchdzykKljw3fzoDP2ydfBRARz49zfNqc1poD3HQ8\/sIHlKFEQzF2MLOGf2kx7rQ4ssBDAU10Lz8\/5ecgPRBGZT83jKbmF4QuBzt309yxWnx9zzJmS\/mJUAwE3KqAIeYI7qS3U9QCP53aqGqcQO4XJQ+bPRO3wRtzuNM0eUa4BSgFsAtxIgzqpoV75zE8Qy79CmSYAg4xhh0IVALnGRqNnNKlLnIZIDF1\/3wJUCakTwpNhpd3AB5kA7EdYdawX5JA+SXgl+yCtLW5+KDOSap+FPrPB0v3iyCSdQEVCOdfOodrLoIE54ivZ9X\/NdosCuq8LVFB+UW8u4GOH6gDB0K6xV+sMinXGaj2t9Xh3VPKi8YvbwZvzEwh8tT1ud1jZJAM5RXXwjQVFbLgSyon+Ah1zaVuH77T5fzX1XOPm7HjwuA3x\/wEc1kKAczTMDUrfTD6WoAH9qW3DaWVEk13+yi8CWKXl7v\/RxSl029HFEHiVwk3rwHc6Q4IJRpgIR9KPpEqQCmSq7B7ppSjXAdO2jTEbvKdWu1hxz6aI7FBzGLWob+lvq4HcbW\/4caA05fRGatR\/1g2IC5uSXdWFqvJgvhHr5KXm9zeD8KiED5XpFUJlIQ3P6zROY+MWqP3wJ9Nf5nTbZlQ+BAnqu+IX7K9nwGLysAhTNXncL1dCIjff9kWBO5xi2EeAtuIzKVa6EE3X3DMsCGPwaaSpEpLPyDR\/YZbUviJ8jUqAYZ\/jLVX46\/5PClJ+xMiw\/RyjJPHOS3z8P+ARRNAVibZDswVUvHduYm4bHH9k6MkYKg0k35rPT2KPPe7WwNAz+OTwhREFwkAb4dXmeMONUVCAVEH\/1723A23FAv9nxd\/PP4Rx3p+E3kD01FLYQFi1OGYgjArlpazmsjXME5dchXJwK4yjwt\/kgN9WVHTB9Kk3mgZ35LFfH8+WTUCfHa7McXV88\/Oh2t2SEXm+EUpLfQn3xQhLn300QXlrbxLdqoN03HoTrSqqeZnlxz875P0YUdZYDcYnahrOhREmuegO+E69msxhQxfRr094SosVdmBbdyzoDbd2aUONApCSVv3NrJT2cdJOsKelb+jcgyVR7obzYooo\/rIybmTcPrC5XbPm\/t2hMgarqQCJFo9slArRiNAetnW4gMgAluyBLheHJEzlHcRNPfNUZGjFFM8RSe5tHiYkxvqFfxPXKdmHEp34t+kg0eBn0UvThJbq3WhcVqcMty4Pa3NIyqKsMArTnbiLU2uAhmRoaqbAm34s3bTB+GTi0GMAjxzGvRUX2dLXVj3KXeVyk1tU\/A85DML4eDvAsB2pUrgX2pfLavEMOwlvcSHvaPbH+eKH9g4LV0cH3ib6iA4gZ6hr3kf1N1FVBNgetDW0O+f54Vf+HcOGGsGXfb6laJSlgYm81MJtNtrevKKTnZkpDpM60kuugo+Nt\/iEqdwTx7qXjaWFdfkGYbyuQMdC8R3O5Mamsr2+RIR6IqN9ytm+AjVLLfGxnrxi6+5pd+4IREpepfJAb9yklTa\/w9tQv2uiw54DZIkAyDnzA\/7yqFaZ0fnvRFipJTQq+rC4uIjFi09tP5D2O\/LGt5Qyk6PjfdOVJiR0PlbF3\/G\/SYNxWhnbq2X3XpqyWmC7eTkzUFqLwy7WdZ1k9H\/jh+aBQZY5GM4ROgksxXlRiknQsU5Gvbk4cBeY41z6n5YjC+bfZU5uz5c03rnVI8kkNQSxc+WCx\/iDKZj0uVEKH0rsnWUCcpCllPBEqynQrVYO4dnkxoGV6WNtEzyG\/Z\/hQ639BSH33dL8v8TMNeqF0IiGPbgdfiphayo5MjmncH5AF4CrqoV\/j6XP87uNFhpBy8hQojc\/LBKOS+hFx43HwrkJ7YZTyNfTMCu5CuR0XFixaAMzPgPgWMKkouqNi6C8SFe8ITvvgEek\/9LSkwrn0Ev9nFqr0zCU4zw\/MjMTiTR3hx15lFH0oS8cpPpYZoo6EkP8\/kjurPoRW1gAKWG0sH17DqTrjBWYeLwbQS9KOOCvp6d5FsSpQCHbQ3tX1RI5IbLrajh\/gwK0cCYl1bjhKR880FRrm58sU6B53pcjEQjiAJm5LClEcclmKhqmVg5+GmhER+eHkqv167t5bQzc1zj1ztTTpleRc9k3rv9zY\/cjww5B9tea1OjoRf7jOdwZ5Eu9vH\/QGOITaqX420nom\/U\/zrfXqcyiiMctWo6gHHNEzBf7xGix7Gs4mO9l\/Fm2doWIvYZ7YTz8cBIcniAo0NXhSGAb1LY6Zmtczq8yqCe3Mit5UlAZ1hrU3J3xIXmtsM8LdVinz9dtNXtnY\/fk6lnU4yM3HooE829W2YN6oNzJw8aVrceEeMOyO3w79SB2k3WUiouQ9TQf\/IqHV6yUGUAOAyzZNT+WXfQNLaC52F8RcnTaIveOfgm\/1qto3uzmDuPzeba5x6STa82+t1YwNqviG80KmGBFzc6IlLhmPH3U3nTJ2WU5yyhyCoGpZR\/RHsCUK0rlmB7wYvsJiF4bDzSl0tHemm\/h0IEtj9FZ0x7m+5FIiBRmItktrDlfHiq+9FlYrFj8asrWpBUf6C2YINEzaRRtj+ZCUPDDtBo98TkVaUUhK+F509w9CmHxJbFk+qxcmwlpspHdlFWORXfeH+osNp5yFebOPGjBh0E\/01nL6UkF0Hm0hRCV9R63hNd++\/tyLSKsQFaGKyn+i49bDkbeKGJvlpSPLSNSpEVIuejvQ8lX2f3Jz1T5uHArIBF5a6stjmQL50wr1nk3Za6MvEmFXQQqdPpM8wt97IOeG\/IL0gVi5grvuUSZIXdQgso\/2\/Ar1+j8CIKbLTnuo7M7rzsmYrmT9tV1i2h+sd1iVn58aEauRDP96Ux3tR\/3fogiH370CsvpJMHgxjSf03oh2DyxtwVKiulUdhB7ykVQ8q0m2UQH0bkGq41n5Xh0EsTIX6YNd3pXcu5Bo6A1IzEMYIl68BuFemIBMnQtpV65jXR9hR59whYn4cCI6u6pluGswaM6xvTGLENQnExvZI3bWud3JBDce2Cw6GQPuBvXSMbYy8JEubdbN8qy1uyf0GLgcu5JANpSm17p2vVJ0o8WO+Qq76\/75B\/BBaipWG2MC7+rFmBQ0bZ6qKRyfp49D1PuxwRnqYo7XyMo2SjlwRdhjaO34ZeA8TRX2ybaUFnW1hzOzUMQkOBcvdNZlf3Y2kzQiXHULpatU9DwmBLVnH85ohqI9XjaleWtNMx8dSJLiKFO0tTBRruM+B34VSnDwxvjF5lsYcCHFFf6EXbLGi0IkxV4pj7adjQ\/XdLGymyelkqaKkpi7hJvH9pgZObqF1LA0IYttV+wQ7scdo+KzwURxqo28WtUViID4Q1BqE5KPwb\/HWsvaXu5Ek3+oA2bG+fEo8evzhcQFujob3APo0YapgV8Rafrb2QC0Hvp6B1jf7JV7ph\/jj9BDlZh\/qA25l4pdAm\/mP1tCrCuveFp7RyBtaWYnww\/P8Hnv3DwtIhy+dwX1Po\/6B0k\/UL57r0zPq0yelyj7Hf1LxNU8BXyRY7B+bk35TpxLAmmqA6XNpF7diQ+synfm22SxfUDL44zyjtqNiUom6kdW54Lyh1CV7\/lRm+erNsZufDxhM7bFYGGNr\/Z8X67NzDm6oKELrpplQ7Q+5sMd7jUI8S0dEOwof2fBCYuJyKsTbGvh47XAmVY\/zgnpa4PgQ7XuoBFm4Kkk4nAAN5wmfoMvkhe56M75JsUZ9RLyCw\/U5+hdql+OKhRK1aJBPTUvy9I0QmlspBWIOUm6d\/E1VGc2AkwfTNh\/EDAADz1lmQzAHtsQ7nPkaqYbbDk2S3XaPmKlrL191teZZ3Px44xXvMmC6wXsAINcVdVNevM9vRlSWnwyE1+XYBujChyrbQ\/CHJO+E0aLr73X8R8lWuBQLcfjhTkI11bM8AdAbBkMFeNN+uHpxmh0EyYZlDQpl66gjVPYwmcqWXIpfuyfylGzWw+m2CZiVXv5VLtaA+LN30sMO+xhJEZeRT5zNGHOSnwUzphdxyd81yMEIJhDnPUPUOYXPLKwcCHrF1sZf9yULehyjTY9k0oLHpIiNDly07\/Dp6IfTKTo5a\/caK1rSFtPkASlaDnUsQFSTaRinDl0m63D0KR2tIUNl3MbbPzGy9kVfi527kk7s2mc4sm6clra7NnulQyf+TBVPkTuvHsgNdjCookiQ3YhPPIIHYKWI6x6VCi2y0x3aAMTH8BLcU8Sal+G\/kqK+Z6mW0amj7WrRu6WtD7Zx6AC8JP0BJNSejN7sAmvgvQNIVmm7m5KZXLUGpYhyPUxfxuCdREephXFdvFUIw+Cnk+kOLnGM2iyR9gmcR8BDEcQvCgauUA1TPmfMNvyaFaMCAM8nfktcoqE99lsqaFq5qNmrwtVospwO\/jfpg1xnTRVkeVo\/Hmz6mH\/oEo37vu0DU++j\/qVoMu4UaoaQdG+1Ascnx7vhD71ASU+V7EqeZ50QYZprkPWBWSKs2aKfmzkahNziutpv36tRpcQxLD3lirWlhKPThKsHdvmmGMhNjl6et6Z+pGMtCOThosSYRHbABwN8c9cDo\/jDtb6o1RGLmfHAgJbAYd3YfmiyV+jhTn9TRpxLmz3Yz5xLj+1GbatQ\/hxTgk1+eJB7AWd4JrAkNXBv8HORW24ReXZ97SxLdgvdNtPalfwaL8\/apCrWQJxbicmECJZ7MO9M4tMzOf7dcteKIGJbkMB+9x+BZZv8BZ5rTXXKZg7JB7xfJ+IUT8tzRWibc05KSGOxjlwQZv+n3\/Wq+432niwu35LPvYXiYLtwYF+WH\/X9Ys3PUtglysoFA76tPdQfVbQcebDJIjb63A\/wgCMq9QDMf6e76+lS+ElE13ujWKKj7MjOA9\/+AZdB0UN1TQsHV9HlNhybW+ujsM6mRpcDe3F0qeqBM12mYwothjxu0JCg7UYf1Bcj0\/PJ1QTS6pmd8M3V\/iSv+lY8gsQPggIdw7wqXSEKknEBoj7o8ARk8S\/nunIjUAW0mRzN0Y9XYSx34dbDzZTPmOXLWlxq1IqmIlR+ETO2QlMcQGGDYq4Z6WyCXCOZx1EHQFX40RXR37msL7gvEDObMfTSRAIDgE+fGB98VhG28ZNlNwmCGF0yGY2300Kvf0fAK4eokMc\/RVA3htqhLUmotQyDzVWQOOBmf7FrilDekunS\/E\/M66FBdS+EPWmgylampVvXid2Eq0gao0Utt4jOSYEOn6qDbGGoboVt3wKhl\/UQShCXLISYFJz0Sl9dsxKZ8rU5hPBvQzwXdP6NuuRalOLHxVWMNkFrjH5wX8\/W+W9USP4+LEJL41X6Q7qD5hFm927jGTewhFEKy+KQjzGlcAbFSo3Trltb5zkIKD1rURyAuN+CX4P3OtcPDJ0Wc+WYNhfFNQzjym6IXLvWxTDoyRIUjY+BftqSx3A5ijKLk165Q5SZOEVvV85UFIdoW6ZVOs9yFp\/76OVnFyKqqTQxPVtko+5BX19wXfd5m5peZNkenEKh8fIG06IFaYTqnr\/oSb7T2ny3o+b9g\/MUCyYWoKJbkNdsZKVAnWT9r3QTgtZ8dSIpyvj3tyzWXuVNQVSct0tCAs0xvpssSyGJmt9CYd8t30IQ08eEIqRvRxHrrtG037WVEcWcO\/ypryLHdBfLq8y5MjN\/xtSEUEeQqjpuqK2Abaw4DIPURzEP6XVDrDPKqLK85x261kzQtkYVoRMzwlMuERA8S+aGVzwBXurfidCixVh35CDIR3Ru15gUgt9pDPntziCTVtGgrwp8EdUNERJRCOLp8O1uaLTyB98LpWJwCS03nqa5Es2p1U2QKEu1MrZsiHtkCGHHw80ti8GVbP5XDHEqKga0dzW+rfvw6CqE194KCG9rRdA75J3sFyN2gaThWAAflTCX5PzIHbsx6dDlMutD+EANsxJmNn5Tj\/Rx\/xyUNblrJrV+wCwuYmhwCnnwz4Cd6NowKCgUAqXQ\/adJBI7AtYM9dgIDhTzSk6cdGAYlvAXinWdsdN1iMqXGDdt81YeHD851enM5pK2++aT3BEQX5H8F+lrntSh27qicN8N+zfHKJDegfkcX3hT4avhrvf5NKFCfLJA0Q5glb1QGbEWEwHdJajdaMJBdE0BkhbhSDlzFork2nZNxFlzAGGIRjcBfJ\/Yk2394kkTs1IxKjyoQe62rLRiqqt+h5jH5vbPQdeYx7LSbArJPEKOHW8WraczWH8SPerqlAQmMZhTQypW8\/q+PoMKv7aBIkYucbiickBijmyqzMfI364xHNkGplOZf6onO3OATZJncBTTuDyMj60oy8w+uVGV9SbEJcQbV3zWH8gD9\/NK8eCr7Ir72qYHXkVvWSj4seZqAfk0oCNmdYPtoHzvyEMeA7e7siMJYoy48ujby86EORXJ5uRcdae2B7hjnauz5CpcxQpPaFz\/1P6mJZ6lDLpGkcrQi9dyGYhI+vaH2J+RpouzdqgLFRlvli9DEmLnRbQ\/dmFh6iD0IIhlMgMKvMaPcrB078YBeol0Lt\/oGK3ifCgs3lKr3\/co2iGJMp0fLU13LdsKSMaHJCVYVwOpBYWSJKrXJrsfpS\/bdRuLjD5Tn9jQo82Up72ucE0cILj\/rErMtSCw0DScT9PU1X7+qiqPjBC7EsEwP8vnvb5vSI+x06PfG5XknV1zoa\/6OTmTEou\/u9zZbu291cBosqqA8eNti3mVzXmKJN+cbc5spp7v+KHV4sOrGkj6Dbb\/rJqGxuuOa2cWePM+gkKMac8dwOMjC7N87MLt0pEgdPVgjlZbMqWXEWA7d8ZK1RxKDFAZ0\/iLZXRPPGWlQvkx1Wv71AjPgGQUNEkSHaDzA4RndOJHnZg2bMLp25VCOMyAMszTJA0xASDG4E9mV6GseEgfIsC5oxo3XgGlqxYy+if2vRcE7BXm4gz6tjmMAGrkgHzlKSHbNJeJ3zAFhmkJ2T3NP8FCGoZMNXwH3FetrVSIpzBXNHxHXC1sj414Q+sWqpvd2J6sFEaHIJbzwSlfLwulY41tw0lurAXgwxmLeDcDlJwj2a94IvJV9orKCaBfwImAmqlOiKrY\/Tj8vXtvxS+S+8nCMrC1+YvMI5eyqkIh3cFY5yn\/DSqj728aw76ABsDAJd+HrU6nNoroA1AWs7PtqsyexJe57Bo05shfCcHD8J6N9Ak8Mowyhjk9kH9rRBe7xfYv17AEC4e3luGvMonUpr1qUle357ckD4SXE0YJOo\/93VYD4U+LqxZD1xiPmM2nQRojHWvMQ4r\/kSNTBaWeZ9bFvYt8ASkWTAHu226UOLR9szLctjP5KEk6V2FMJ5JNiCiJIYLEeADukNmUhhyrGoHD+JZkVEgpIEvp79KPbtuFLGS\/ytqSV3eoPjGYTtGnmsVaqLSSYuR7OUclnfOAqLrB5X5T5vXH1uM9WMcu4IWu63LjEgG4aOO0IemXXmGEiPDsWfyrTZ7vs4IG6NCdO7VE00lbeQ6KJsTV7z\/dyKNPXIx+1IQzvvFeAaaaCDulkVAwVKdd2Xj2UJOXefYBmh4IpDbLjfvp1VQmPw\/YCcpDQ4fUWUTdYgM0Lbk5C8KdxY70e2Yh4F0C1cywgI0KbLpy8YtooDuhAcrenbuizUrZRlq0+i0H5ejwagk29sj+k+04oLIGu55E92vNib+zzC0UBUndYCxu7YNf7dvIsdp1h6tC6oHWK4Qkpouwk7ByWqnJuvqXC06bQvsKqGMMSz\/jNTxqlaMrJWeC\/2ozsOmeTkOBk36nBMhzzJwe9ZPBYX6Xxd2kZ5ELw56RW5muotYvjj6yqxf0oCIm6aOCOUJKB4sYAirPahOSKn5LYPLHtt9asCfsk\/MFgKZhrCK9gvTa959U6XR3B9L0VKk2QiH75nwXaDnSkTItkEkYbFq00QDuCc8Sb5h3BnxAcnuXVhjlifMZpFPnHStmp\/bSERVgl934mQ7ufqir+2FYFsm+3J+pVg2FFv2IjzcnHS8wifW95S7ZAVEE5E5kRwgNZpyh84mDuphiaNQ6TRBdRiHNdSjE1kmEYcnULK\/bznvTZSDKlOhIucJls5w6ZpP0jZZUuHRPsCkb5SaZ77XndxZcJzE7nxBEu0Hubp6DEC6I8IXKIB82RZhHakAGudppnWvdISt7JSsG9VoNccJP3JoiG9xV2oGPJ4knwC9Mk0nN8Va3B+tccCw6l3FBNFjPYIUmbEOVwGfZUPEco9dYvn8J2S4kFp8wz1AjD1hxk3OcOiXzMeUc0eIEQXYuyXmkaIap\/66zZo0u5y+K4psf4+5nwgJDqfwJiuL48xMKl6X3zJd6MqK+fHFwkoX2ym4wi0gcgPXXvGS9TLBz949Wk4ygpcXSxGqtERpSjN66kqXc0AXx8DxecKIhBVr2VZIqwvjbtl6pTyQgDrYt4PW9++5M9ARkpokhp7rPTWOE6vtH9yYlXmttTH61CjwrJStGRsR7mNvuo\/7F8khZYZFsYojFeqhGz5UWzYEDZB6qxva9rliB2+d","iv":"4b61ae98bdfc26b8f92a5656e8fd3f1d","s":"7906f14eff9536ff"}
Share your thoughts. Click here