Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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xXzUvW3Bb5KsJxfuRwaJR1UcEyIOv3yjxDRvm8IBTXFPpsGo1QFiLDuQ7hs+xTAbSL0r1BlKzoMsjDJSP0PpmSlac3I3ADUgt8L1rKApeBQXLcfeIN3w1p4z072fh\/Lmi7ndgtFDv3Y6YElwb05ewJUldQaNGT2cNOIh6HiHkUHlhW0\/lVvaeJ0Fgu7m4gJkyRFOPIrMECoOCEc3FuFf3KT4Zv+ClAbCBM7jb36zjVZaDgTc2dESfqeXHTy+RJrkXpVLmgP+eERJoXV9Nl5NaTWoyDMeWTbW7pahqoakZuKDqTxQ8\/EZk97E90JzcedSgMIZM8tBcwKGqTM8ku9WzwNkJnWne\/36Hzmjr1mUWDefd2bv7W2RqwAdRoQ7\/m0RmxKyeP\/I6RDZnA0P6pT5+FdVoitijVhhZZmAmN3nr3mU0OKVpsTQ8xxKrPcVAPkh9xc2k2x9bbXwwSCbIvnU8k+RQ6x1J968Hv1wkwzRatmR6EkWvH42aZKgO81797kihnBPcA\/K0GIyzcAraVOSxJ88xqlpcO+MYGzfJTsk7IYSeipqyKWDe\/+9wVzdqnEra5Jb0Yh+OXjXdrXRPVvDfFDphoNoP2txf8XQjWGdnG6+wZgHhM8GFqVbfcojkozUmj5Te9LaAjDxeIddDgtCjLbfgv7Qo7ssyNgN8S6jTk2YNW7nwS3aDYp0y8zG\/2Lg5rqjcQJsg5hIsd65f1Az\/x204EMBADAJQMlmvJhIEEpmnaRpGOP7Jh4sVYxZratzowTvmRMaOlTsCNmVbZK6F7H1X0773aj5T95PCSz30qTJnxP8ZyVIa4aE3HYaNqPyehUD20Q9h5OCIGpDQRWcu5\/3b2JL3Fl1sue\/cgBPr5AWTAq97CWp\/obxx7LftJg2F27iuL8cJ6FwcopE+DC9TcCK9DwG0IbClNxhqw1Nqt8GlklzRfQ2kX7xvffV+rqUWGhjPAQJ2FMxV5n8PcHq7EmYmlUI\/3yvkeUW52rGQCcY8Gur0MxYh7ZlNK+Bw\/99m0yBUMvPrrhRwIGp2bs61VyFF9AK9yUKtWENtnOkbeDJ\/Ay6hnF9ZZl09gI9wEB0K87bAKgNMz3BYR39rVk6WbxJbJu9nkRXdNc20HwMTUuRFI\/10s9tqfe7sdkf+9jCph11OmcXqmUAuwZ1nDnslOQiVLzl0tn8\/9tXTeaROf8y5t+4hHTdsJIGpmKtAzYlCGopY4vOd5F3PACriV3v\/Zf2UKx65ywUn+u\/t1PnSTzDb+RUOGP0D8W0Ct05\/XPj1yGkayu7yzn6As0TJ1x5lq54EBuuD8S60TBx0PGEGSLu1k3U8Ixvr52SaCbyeAhyLh+u\/ePQBNBaui2\/H2nAXX4MyJjharem7coQk7C5OsQz9NFSRT1b66cc3vcZpXaz0ANIaHRg0a0KKcPfTUS+e66md8d5Th88joBD1EK1Xlp2D2FUq7XwuOrt57Og3Jsyu359MB8zRKVj6+TQDMCr+DG9ma461jIzjeImQmJLl9bZ\/wA2E0js7r8Pg9px5EiA2YRlTRqCHTICo\/+gcFGdPEgIRlaE73gxsN5fBUC8zhhZH5gTITHZsqN7BmXU2iLdOXo7QDbOUYeEyRzfSlkhs0luDeVIl3sPqgurHBv2F4M93DmScscQLWIcCuJrSyA4jQXdZ3xPEJBCis2\/aogfo0CMndnz98m16gPc9pxuXsKY1p71VOtLtRycGgYUPj3\/6V1sHTq5V9w99cd3YGgg8RZwIzmRO60\/\/5fNRxI17N+t1ZHJHz4Y+odsJ3IArWsEKNSdvUD44bGnoC26hrdAwuoF7T5qbyK9SuBwdEqp\/cQAxujf\/mma3rQnZwNdSBnEzkMipeJ2\/eMjX7aAlnWbLJ5lCLqxWfKgdxwz1P9YZLfTtgUGvRb9O6oUkFSM4kp91\/CerOMmzOJJGb8vtpRInZ1\/nDYlki1ldkVGsPFZnbEzBykq\/2N3RbOUv2RQXQYJGa0smbs9VuALQBJp3ZHl1zBfwzPNX8a34SbnHtA+XR+3V4MsZhSafQLgaRsegkCUY1n1QxIC8cFjO4WYr+lR7M8qOyXZli4jKZXX1FrcOHiqtFx6FqwXl8\/3CV8wSaTMEmDYVZwJM4IfnICrlMSt5NY\/ReXJ7TcMaqJ1xCqJwoTvaW1arwO5j4ZqUk5+3Y3xCfdpK8CYYswF1BYvHbPTfyuBo5yT6LECSs0yQliXIOwRoScfSCP6YHirB7mirLoJ9Ai7MNJjeycnPd6KCtaSgVuqDGCMNKjd32IqwtoAQD0VRhIsTgzN3mhN4Bv+C4blo4Jh9730CyHWvJGljNmKLa2A2tj49c3fwOmb9W9vEC3hpOVVzgbEBWHyTjtq7KaEovq2YSH2j\/KV+ABTh\/hm+xTL2qHtf3ca6lQ+D8YxmQp2A7GgqPw0xjHmLDtO+1QsCyCDm9BK+dYW+Q+dTAN\/wf+CaeLFrG\/YIh\/k87pEynWhVeDLHHsm6Mf6hWqB8CJN\/2QlNpJ3duKao45l9nRkPhe1Wn6rZXkO5E+R7aoqtqyxyr72k9iJBTfMcOXUbLqJpYRP9T7f3tNVOfYZodufBcL0TITKmHDI1KIPgp\/MRisSPjHi1OM00X7dglshlWX8Z7Zcj3+THIYClBWO41hz1YDYb3YqttYOYApWTuf70j\/wzAJ2eeJFrhzJBTCceOfoXEO6Y\/qjwxc7gvFv51+ivc77F2gcT2jQupQM3VN1j0xg\/N9eK3XFQcfaffm3LQ8SJGcxhnEe+8AAcLFkDxY2M3ioJk8014LIZoFRL11Tb9844RDDDVIK5xA3CSaYcSqPyUQxdv6n4OVpG7n9kvg73hjwD2zysiQEiumYsaKIZT\/IrU8zrgtihvxn8ktfXHy6JskvGts68sKPGvOa4W9uP6WelkXAW\/+75KLa+Cfy0ahIBOv0\/DyytzRa59uwitY3GoLIJkatTrmIbg\/zt2tvILfzg8m4HGtl2EQ7aEite2jnTU3jDmFy4u+oAZdUlqxcWw49UhxJGGkeNxpAOmFAyNnPzO24hbHVwtHh25Lp5TXJE+t+yYfmpUR7X+JcZC+SPCXa7FSqWHLuW8DytHk8GCoEamSGcSmfPhVHsVOTBbPXoULwgGESww9UHqEDnYKNA8LcK6ZGCyBoUpZJBxP0VSEvLem4bndMhrU5YV6JFwCBkvBMXxu1ZNCBayTBi4+EralzGescmxB+Alw33EXPxn1dROdZvVGm41sm73\/\/HK4kstOa2lKdtf2NSrhVYSUEfjM7HHlVk+KRR8ZUx7T8eMDCA1f8HLnqM2U8x7yNaB7Wpld5Y+aKXlkr9GEA55Ai6Zd\/7fnrZ+CIAW6LbAGNVsYlOVkXG3WtjhAL8sL1pajUCWwjfEjBhuFI+TFBnynohDz4rsosZmhzFfRFWbsExo7TMwWN\/lHlZy8aya6FXE4RBULrbfimW4bn5uGtXkpNfpivDIQfHp8Ii8r+W2GkCDM7Ipy\/U0CXtnge9uaeRXUy9WbOoG1L9A+eynOx6NbbikW\/aAzW+YyZYr41jXWcogXAP79yqGx8W5tOqhYKRXx3oOSBpP3oHO8u84M7LWki2zC+Be4hYTPXoSQuUer7FP\/Zk5YXJ61P3yM5mvmaqy15Nxorrc3\/qMSN27hTjhGTImGyvoG6xXs6dOAP8UFn+Iae3\/q4+01sh2MUu+PMfK3qvougcImoSIXiorAKCLO00IYeFdpdhuVeXHxsMlkomUqNuaz48gsDWJnMI+Lardv8R6lQuPnauhFJVhXdoiTenTj9IANATMBVJZLzsQJeWIDj90eR1Md6Of07H5OAFR3YKANbCYNJrVzVk25RpHk9vySyR\/NK9n3Fy1cxw6oioMRzgXq1Dd40aykRjElav2L5dCIfcDb5pw24uzlil6PmbJeWa+pEbUF2hXIW4tbtyY+lIQ7SXzr47Irt6WltJvEvvPys94o4XVl4r7\/YYoojASSvHr2Pq+LiTykWktnVsyOQHSxxSu8wReDblqa+27oCNirjlVBWTMR\/0zvO8GcNBGw4O7ocq\/DuAkcaAd\/D1MK04tc3h7FGOkwYWiypWU4j0A\/y\/fSJCRVw6uUu8f\/PR\/\/UK85fFGGrSndT\/ExDZ7HkFkzwEV80qe\/eX8BvwVOvBcVU4Fa\/rTPR5AqD\/tPsW8Z+D\/bIyx1x6jfTywEngVigbaTVVHablCnJXV\/sE9AmNNTP19r1E3FbpmJyIArXbaVhQCuTWYqM4oTClw\/V29UU4lVZOrsPltoI8rh90f2XQAutuol5KcCHmKWRl2BGKg3ZRRqRaQn3EVB8My8Rkc0NkUdIqvQhJTdMK1Eh+VaqdveM49BagSQHiIRJx5vmS3J7PfxiRVmCgNOSFyucNLHrQl7x+lZwm17zN+3q2rJKZCSpQH9GW5LbJp2sBX1FXA3lh0kZjS9ohqTk76ohX2QFwZbj\/SIsu\/\/Ih2whhP6B9wvD1KRsBRUsXyktZPG29htKPOWzLiTfRyjed08ap3i6kz1QTV0Nfqy7ddz96P6oALuvtoq9Tj+UN\/ZCyAE2ulDo3Mk1H+AMLhJBnUs3ksIku\/rRhfX0AvQ64PgAndbogoIdHsIrmRpwdqf7v6eziEai0iY16D5MRowQ\/QMmnuY\/Mtwdole7bZ1XbHhAsVLyRCQ3BZ6pF0AwIhwvU8GOdn6MrbGGwDg70df3wLBT69gUzUgznv7N\/0bUqvEryXagvY92\/qBEiKOGOsk7HLeNlMv23W2\/w9SG+xxLvNqoBYLLIq0s1eRqWEu6dAUh8lcSIeEtjMbLgPXtrLIZQEX9eluyzVsrfr9gX\/KOwxt1DCNcP6Dh\/5ntdvz4nrUBO7n3ZyjK2SbQLiy9ZEswCS84aCUffoHWtL6IDhawsldQRuTJU7OwJs01jAVy8sxw2C3v7Po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