Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
{"ct":"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","iv":"10e7a23f9c80816942494cbe4cfd1535","s":"6def7bbd0ad65560"}
Share your thoughts. Click here