Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"b63640e30f5381e615969750f26f68c6","s":"4dee510e1dc00417"}
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