Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"a199c33fabadab647685d83a6abdbc6a","s":"56f195b3cb77e1a2"}
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