Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"0a1bb50b26cc56ff96aea45c6f25251c","s":"d05277c7ad1bcfb6"}
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