Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
{"ct":"6qT2JOpp3I8duPAm8b91lLbfBFzyVr0GBaytD6lER1RJKHn5CNDyA5LJ1BEqtZwa+r5IguGL+Ed6ftC5Kmak6JSSHf830KIiriZLjghcWdJ6gFkDrjDrWLAKFwhdh6htbtzUtk7+79CATOVEJri+7WR1c5kN4Mj5CdjNy6hp8sOlo2i6eT8xRUjN9MRM4IrCQ7LcHC\/bOkBzsTY6aOagRyQkqajOv08yGzEFOb+++p9OnEPpCbnDtz+VrZvr4aF6DHgR3I2thN02vl\/mOr5Ms3oxP3th\/GJZQm\/Fvm4e3+i9EHZshriQU81oYJTG\/XafSXtF2BrXJOAeDLmqNrhrwkkYh67s4IE+fYiirbinYQd2XA49eUlMNWYP4dIEL+d9GgXo+2vnRZng0RptoY3lgrPqOWo\/AvG1cEEqhyn1Y2\/QgbUO+2uTSAxeCGH4GDcW5dnBm6lCsMAsSFpTxuaxKzq6Oy7abVjsNkYkud\/WqhYZWoRWudjBwHFPbh1tULPFZfXTibSMc613+DWl2hzakk\/wF5cSUnrSuXgPPVw2hdMBpAeJd4Rfe\/iuBE+aPCkyyzCkfakAc6BvGT\/SfyIzHg9BWxpTNwPJyY7ZiYzGn4RpIl+IPPHDuhnCm53Fa+6TNilvSNj1B9lBKMPd1AJ3uiGu052PE\/SLnthMfs8y9uUXZTmnRsL88dhAIn5OScPlUMRIC2TnHWJl5SNgEQUDHeWgFPqb9I+oABdUSwpYjv7NsFLsbtsyXE\/\/Z5tvsMWaLizBg6zzjTmx2DqanraqvZpS3VSU4R6q5DhSJFkJFtpPqATplDrUFDAVEHcpCY0DwMqRIR5ghL+Ylp97BOzwB0PNB8ziW4eUqAk9Dj4ZIQa8tculMeMVwpPljVikiaWu0sshwVx8zNOsj0b2uQI7Bq\/3VhjIH3ON1fj1aIQUBVva8sy1G7ShosVW0yS6opAyBkkEYy2Z9+8rRmRqOSqOV4xsMOuAODYh+jG6WNRsBo9\/EygUMBoXUpM9L2e2C3wTxGL+xRNrpn3YPdVHJOXP\/CDGKkaKBZDkR9qklzxSh9opJ41OTtEHSc79NsoCd3dkq3EADlriuFWmKW9r0vNEzOCucSMT3P12baxdOwgJanT5N\/C+ej\/Pg3QGok52vfv8fwapMbGJQvSETAv2WprRZpqw6kG7xuu5sucuQm4Fw1Oz65YJI3isMBmnGW5c7L2pwuWCADOiznaTeHd\/NjhToC32viDk9TOV8\/9+eaXrmzCbJn2sNLM+ti\/0bSpJqQQEaAOolgHgKP0zBfJ\/IFj6PhW+8+czvJk0+y4R0tSMc4h3gXfuKOmU\/992WKLV+yBDr8PgsBD0VB5NGMTSmrPbgS67\/JSRAvbIr9r6fI6XuNW\/6WKC+m6xoLEyth+3mwii3HkLyUwBfQqVvdbmIQr\/1xyT5ghz5sN\/IZRRdtViB3HCZtsWe1EuKpr0u4tHPWPtdod6l4nLEEMYoqLjgIZdAMfSABYXvfnFOBDJhbeSar+edeUCcR7SJYVXKZiFg4eOukBfw+NywqBozYbQD\/4hM3n2Weu2slNa1SvRuKHmZKXS+Yo3vazJ4cnQMBq9Jd7o5wY42LJwkApm2h5HycwyLtgs5vj0E0dLKdP5brE+bpl\/4mcEQ5y3zjnBlT\/XmghHFkfZbTmK8Pv3qXlKXUjsSZOrpnCwm7TjS7Xi7xfI56gQ0nc603n3IvDrToqf8o5i8admZb3RSxhjq\/SwLZllY3rXRIgs7T\/RrL\/QxKRHJU\/YHbgkmIY233HAn\/m5X1v7k0tsBpZFpGN4+cBGY2Zg6W0WjB3G0mgxfiDRjo9cBnfFlMB5Dv0a3YHlmI9GExJG\/jP5nRgsEsp539SRSRF3N9yHMLwIsW0ksaVuiIb0AT2C+ddSqz5VruvKe8n13M2Fuoy2AoiPOgVnjpnR6+bs2X+tWY6pWobsUdS0EVEzSBFtfpWrmCCZjcopg\/+gDNGqoj146cZkocxeXrSvFznKDIGuzk7BnKmGOaOP8sAP\/xvenRBnzd\/Mw35CJBtJs36n6EEF5NzmfmKIuySz6l8nIfX7VDTNDNSK+\/xGGHsvZAfDKjhcspMcdJIKaIp5zZ3zwI3xIzV98SdQggSKcLlmYxqfDahIvS9DSHtay+0Zlz0Dne4chJnWx\/05+AJyTpo28IYz6pTS\/GCc8Xhdd1N5ZVTa4qT9K84EbJ+NnRIdk1S5AzdVLrRy6wXNyMC\/Zh4HrCNJoyIxOPdoqXP+IlA7VMmkKAD5CzYwcFzFYNirUHKtFO\/kjUITHXTW0Vy2LDaR1FYa3QpG6LeNLr9Texz1jEl3M2LVWfKc6SypNTG5hMYIGBg0jt4dTJ8MbcvZB0rcUKxPsDgqDMClLTl2y+vkh3MQYWTqg2i0zjYM6ARZkGmrmztSYMnpGZswsU8GUrElCZboQMCZvy2WzPDa3mTo6yS5A\/Z3SUUhlzRcXkz5C8FvsFdZwoJ+\/1UVr744Uv+EgHiLZRJ7YYNeSHuRI5DT+fFnEvi2tP8S+anqVrfsy5SYEno+WdWW2JQ2l3YYGhHod\/XxG3VhrXOyg6Hb76tHGVVSyNYlY09Qn+NPyyFFFBD6fHIqSRX9lkzbPBRk+XZbz7D2f4OWXdOEq+TGz4BRWLyUMKTiH2Jniw7qM1zawu21tR3SR7g6noRqemwif9HIUTKuojfpVy6pmn61ZP5lONZx+xnV4U5n0Pz2gV5j4QLdgC5+g4xuG3MAQoTVJd876F1rCEdPgMoiLH\/9B8qJ5cT9vYi9qsQ1N4uTYPo7L+wppVSEoLbojF1H9Bf+kERrHMr\/26cRiLEnlMMtuob7WDdd+to65eRuYiRDuJiaZw+9rE1IduvYDt+L2TNUOxi14bWsO5\/+pTnUHs+902q5KfduxAU1ZPlB7IBEtuoL4z38NGutaEnyJH1smN0RY05ptvFU7Vys4qHcPx499wp3+u8LP9q7kMqUs4zJ3+R9n+ZPezZz8ytoR0JONRC0swzS\/uJIOccIj2LhAKQEh0LpKWNvXSmscu+wPOCCQQxOH5iKQyPAo++EM0jj3+PCzSAP+0cKhkS9nj5ula4l1f+DYSHlZWnXrG7WVr92VWA69YHggFqwD74vuWwo05lmGVOFuEUdXmi6vFSNC8\/nEgdCnrBklPT1slnFH+cLKbtpJQwQnTXLdHsZCBCx6gmVy5v0fX96xZzKpAXjoD5YZmM7z2+ya6qnC1GLxF7Y+uIhw4Q07kIcxfZzlZI6zOlclIgu0RThgwlnnAA5k6R20UpOPAE95RHx7glaSANvLLnaIIpHM3embRi1Ehw\/o8lktv466Ksw0uQs1wbsp9cuH0\/w7LWK1cnXucF5txzV3fRahkfB\/IpqhgPAWF2tRSR5zfWUZd7G11WY\/bDxcDiA0SnLUrprqPZi4IG6framkzB42WcWoOidTOCub9IZm8PNmtiApwU6YAvqrVAv8XsUvRMELOb7YSAXhrtK34WbUQ9GnnCCmxVwL2H4ZpXM5ExJOHC3F5YDHAFEOHdSZgGhlensaGrnA4Q2dO5i5AqyPHEBFBh110gtdpcf93JF86ZYYkuoOqrbW0qneASusxJ0mGlwXTqLgyY+dkk8pRDjW77Rl0KQkLB99tY8ZGCRfgo6m83UYSUhhG01UMEakrlbP+DJj76+geDnaImYVYL2iV4uE9JgkqmtMxhJiSzJxRIuZputJlpoxShpzC0zAi+mIF1HYuUACrHHZwnibVkLFSZXvc2ZVn\/MflimBH1L15ocbwIxT2fgFtQOoullsWKUa5sruvp6gCWs+O28gjgJJw8J1scmplVhKTDnJh4A6Ipe03vN7XovtGRenyRVh\/\/CW2pKUJLx9JhUvzZizD8rzJ1F7qwgMOmWbZl\/kBsHJX3kGP4WW9uEL1JUUXhNa1Tv+r+oYbkQ947xE9Vpz9NSK03d04tH9lItDvCv+muU7Us8GjUaVeLqP6GhFJwFiWp0opQbFkCvXrOksgu9RPgsl2FFkcC8VRV0WRmCB6Pn+H93xwCMpoFpmKg6k0z30vPrrEj3Ecy4CwNbzj66aN\/kVaJZzst\/536aSbdGTz1CG1yfPReNc2kmaJEZ0Oa\/iDV7BJwVz6sjAWXaAqaf9thSBYl3NlEcyiHP7l9rsYy77zBos5guNbCBjWHDieh9uO8xWnTLAZ7NBgkJD6EwfpZzfwl91pz\/EHyZe+t4GaefL+LuH55ZKFOcfzo0I0YxHGvBxDCDShxqwQ6siFPr7ta2rFVtu4FcIrUWzUtAWTHFLMedi4n23y\/8cVvi6pC6R+1lvsSJ\/UOmyfI4OvuJ2MJ\/wpk6KdZdya3jxthGM2nfuz\/NhVxIje5q1+N\/hB7UbW4LZb2HFAYI6V2eGKmzhXD2SXFQIVhsOf6E6w6da+4C4giCKJHyjoL5LorsyCCO6lHBQs1afdcT\/CaGbER2PXxvAlJiWGr6Knf4Sp7NmI4NPPGFedmX4SeoLFONsY5klRpfQ5Pg+kzX3oHlCjzbrC00wtX2mpUpjxQgVZr4fjoyZERyvIELR26WCgI+PquP7gMHXrPLv\/dweUIsyfIouQRgXftfqUHxnVSLmrDMLdwi9Trk4eS1Tt1EV02nvpUDbmx9Z5stKZoypbslBguu9gn8zZjdsfM9nEGICz5+i68QlJ739MVCfKXiPf8rI4ClsHSQ4oGqY8qZHPbe5KD6U7hEHRnrbpiSKZd76+4X2GxYneufMNKgwaPLfkPZnBUPju\/BmmBpe\/4WgCi5fLx+qzzuh7zGCuat4yAtrXi8WweoTj6uP35aeI818DIFZXjVsoJzne90phGh0xKRR55m4UNtSoecb\/jfEterU3y2K5AzCWSI0kZ1+ZJljs\/CnZGr9dAxy4+4ey\/SCo6xjxcOkAfiGw2jgTNT\/1e0ndBguXqlmfFpF2v14fWChPAJKXfhjvTKN\/faGmLoFkYiL6L0vVOUwHpEEwkG8hC4Hpzk0jsaZh4RQtcG9TE8F35ZWm3JZshIWf3eQJaJn9k7upY0K+RKKly9WmCOrTe78gMmZubT8JHqlhq3DKmy8M2Lngfyg6gQA98H2YudPE758Ta4qbyA58fZ0lOVsxGjOVIPKGckoHXWF6LlaWJg3Yj7hvFJGL1kg7EEHIYmajL0tl\/Qf9xm084P3s85AGoDahKpRljkX4pfpg4anE02z2T2l4MjZ+5CLHPXTUghxPtMTueBCZ8BGlb+vYfyvQpOEXkUpGADMoVvziIkjLbf0PCtAqZGN67NOLpTW5xRnf5kVlYB6qkAievJ2beJedoVkh7hHQIzvH549B4+CfWIJn4B8kI2v9T9AqpVYvFqPp\/CeeHHKlNW4Ard1I5Oa+PoASnLQA\/ELcGDAbVpr2m\/yEPTizRXclknYxpLSpeZHwwGyJ0KYf4QaPlYJeQViFQFGeIkF01VESFTT4nTeJm3\/my2jpIGH8dz4OT5pkRUt1SUMmGyohvBM7jYB5EuKMesLjG49yiP86GCry9rC4nAL2GPLOj9Vn\/LaTOHG7BY23kne8JVh5XWTiiOe2aiA8MnN17OwL+3z3cnbirUz7wk4YdfZrCNndjICoAf7qwqDIcga\/Hz5dVrnsD4hvcYgZWvlCOm6P1wY8GL20c5QQGCdZ5YsBQx7rdq+3C8sS3HInXMk1Irehu8JDGJ4tmg\/3SXss1Q97IgTMSY6l8AMJyyVq1VsNSZ6ahoiJQlD1A8fyl9DHIWvs+Ov5TJA7GfW150qIs3tI12YmFVgU6tuy2ji7t6ifZDSkKimapSzDPGwxTzHIAn15hHESqiZO\/T7X84PSGiVeLVcObE\/3+bmK+xAuOfRk31daO8AnVNqa\/ys03UWHJQ0ujMC3ahgyhk8ZyaEB8p2Ny6pPOoJBHg6u9KLpZYnXPTC\/lPgWkXL7\/em4PtOs0rGqW7qUvmJBouHXd8VCqaOpRaLSyJJ4n\/DSpcrNNCvbBl3QzmpK1teHZsEr2Q6Iij21sbK4uFVVpyFT5VQp\/K4gvBRBO3Z9hO5FWCh\/MMJ4xCAALvWVF9mvq32hB3vDX0\/2DmzQuqMqqKnwTHiOmHkdU1z0NIOf7CnAJJZD6YEzQ2HNnLBuDkCUH9eSucmQ\/nVSFwGTQsGf0JnKzDCGHKuYSYjIKCcDRsRfy1U+qdUl0ipw1wyZ3lTYnJpBSOiAho95\/8MpCvXBzmbCBJMXvLnjXo3uBeEUiytKmPSk8IHjhclSJe5+tu++Y1SCfSSFIrNlyhu\/Xxmfi5YYhXLPG9qxIwulqIQRy01sSPYoVMjHw575KyptESmET2Puzgwvb3QmHZP5BiFagBBiLb+sUMA59aBndTVO5KaLJjRRcHt7cmoxtcLYFMC5M5RZTr1dnvOj42tgEjmTpudHGlHXWeD0oInH8nBYNYB6NEoz0Me\/laofKa9mjddYsB4VSGcK7Uk6Vsc2mHBOZhqqDYomZ\/eR9WS+5z+DJm49cEqa3Zs8JbFM1WGsIvg7u9sNFTGuFV6r1D6uuJmzK4gzywdnEfqOfAyy3GbvMfWIK\/Jhum3QFzym6aCquBOIUaMsf5INnXlahZjVuAcHln1t59qfgDYCgI47BajnsEpzjarEZuScFfHNTCEucFTzGTKfEoppH2lD+JXb62cxVawKpzp+NNvISJlitv5tscUlg4gJbEGHgBIasCTRaUHp1vr9Hu9nAJUZ0mBcf5aH5pwlrjAOti3E24JKQKvbv4esFi+w6id\/z4ZvPfaMtOZR5+HuMQ5CAkfdewehtrt0OjUcOQqO0eyuDQ6N+RPzIjdygt8GabBpgtu\/BtdXfiQr9G0AiCLD0KFsIwRlZniWrUTV4NSsWbYcd2akn41sZZM0a11hpL+IA0tObviN4QOo5WIUXULGWS3PY7kmloAwZIezTfC68Sli60mT7++bKZZtAEFFDcRqgNTFKTL\/TLtrsMPgbLdbm291WcYDkXA8Zn2o2iyzxmYxk1ruz8a7BAtRA722lZjPi0d9+DhunumWtUC\/OrLcTpQ7HX6l1owL1dopfSpoPMgq2y2WvJuCSJb5ssQgIp8+endcKWN3O2lmogwuAv8ypitag6T7DTPj1xdHnVcR+zI60T\/hnLR7O8AaGenqMxn9lvpLhF6RgE1qlnZxOrUh9XEhAwgvc919VzNIHdnpyoWFTP7uktveNe+khJr5NciRnod5C096DvccqGIbYKSU2A4hmKt8CCAvsX\/8xie2FSFPqpviQoUrHbDekwInPgyKVYUT7xksXHG86ce\/jPwfhmmUzkXyGdwMRD+\/nkcPx1oa2NTUgUxZ41uCnKWQ6\/\/KcCQ4iJuZR\/D7RCgY2x0R5uv+wyblHC7KdP7\/CSjioSa3FxqJoeZIZvngddSlScF\/dcMO9ODGzWrdKOhyoVHkm2Cfq+3jH86+duUQVJrdEAhd3BEHzuOghTE5BsQ6RL7qxpiqReOEm9br9piSmZws6l1S6w8AX8REy9O+Rbu8p1qx8H5RvKrb6AWnrvEjHmwGSlOjU5rcpIkAqukb1fi4KaXbUPTfH6fEH8KRM7WfFSmB3cNDFPAjOLuJEQniVcvGEHtVNhcWLH4Bs25m+FAJMs4oqqcfGECtab4GqEeqHbsA35jLzmXUAP5hjyf35InKFYEWWM0ul7KYJviTqv0bIHeurz4GkO21BYzFquaQgtutOMLPP4cFoVImHsmLnPSvBsJk38H2Ile4rC37DD4eTruUuUcbHnKce61HRTgHN1ZQhNXlUxQz7ayRlVeCfQY\/IAODRs2Be\/j+pYmmCBvBJlEmx5khZwn+ulHToE4pKYx6O2p\/1Qt0Sij0iolCrcvMHKcHPlKJdaQmNMM2JCfaPuCOeURNfbwlov+Ss4bada8NYvn6x4YM\/ISJDeF8Da+EOOOZVy6NGHXoj0SfseFdMLgkiqQ\/Hcyl61nrq1VzbLavVs8MfH1QXxo6pqsJm3h5CpUsomnknvODZvr3PVLGSta+axfVrI0Tqgs8Qw1LtuTEJjrxOI8iPFHWeUtK45TVeRw0YIBiBkNMkcQcU60TFIjJg+UPSRsaOJEor8GpV1IQDlUatGTAEwRiplkVn29\/QXPv1UFpG6+82\/7KBJBndqBMk0bb228Nagps5bqRgQl4kzh8kSzTNx\/+LV\/FuQPu97F5l9L\/SZTVepPoDpFAa\/Cg9c\/F\/BI6f6enS5dpTPIzyrg9kLY9eSdpfEMKOS7OZ4kvxBG+8z09lIDqXzcsG280SCjKmVhTesg1D9900Iwq1N0Wzq1aHhQV3jtuJ0hUM2Qdf9W+Z0qr4e9Oj2ZZfmbzxoYCjhoyPe6o+mtG5AwIQXHDvTqNNt35smimMCUI6SzxhTtwzMU6wsN9AR0dTdZr2V563jVp8984KdkXiby3CvHnzDouiL30yRTep4YyN9fVngjMxZ\/kI9ODIZzF9IlUBxLQOoe+89L4nwfuH49XxEMv8ZKzCjVDb4R7YgIz8F0YwznjZqOjAHoOtxfwIh1wgMg1UTL4gO1WW13+\/pgTKMo8IrUacHD9FmthchAOrM3pj8RaR\/szr5fSx4zdy6G3mCmMYqpJTgW0pnSv37viqe3+\/eC0GJcMByR279TCNKkKdFL3B1MJhCvidTpcYVDkl9uwnsyiUk75oKD39lkUJ0ca9hxbnecXTAFY3S1CoitdBctrQ0gba3eA9\/OBQFziASTez3zZVma0yousGUkhjBplP2WVFTUIRs8P0Z0\/++WhQnenXt\/xmJgIA95JH2+21zawjzUvtE19zNxPy\/WHDIjG2kz7u+mFf+yWyRNLrzbG8ONiU2CHW6z1jPQNJCr97zuGZu\/R2PbPbAPCMlOCYhsvjtAMnd3WZijvWkgSiwETgvA3eFRyV36dyxx\/HCTnwMGR0MhviAWmEea8Fyp5cuNP1G7JpRC3wbVT74Zn\/yjKVe00BlE4f82lqESS1JXjYixBevgCnUuaOpZCZ4xq303BTh3zQIDxMmFDlZsRI5UI5FJT3ZxJpcsAhjhM3latrWme4TSBa8wjB1GbuPjL5l96WdLXKyIiU+gbuORkF2lXYLFlHesaIIHHOjde8bUOqaczYPEZtMVNJWg6lFh2mbeQKa67rZZQKp1TtL2qx1ZpIqLDncoCv2ZqCeBsC8cq31\/n+hla2GNpxhbvnL3Oz7DlY5FqplFhjumizCHfbmc5EBXjh9V6KG\/weE\/TOk2KejFOj5JHDOufQ9HxLySOQG\/LFnlgNVjcttZhjidc\/VzK2TsRhGS34FA27ByOt+dLv2GgcBo53umWuST6sdq2wkPHqj2IG\/+cuNOd+gVVRlubrVQ2JyHYlRpUcKB16dR++w9M03BsLfAjDIM7MmvdReIUuYDewcxT32qj2GzdLxubSAA4Id2lBbA515Y9ybif3rKfak8yCzE7xP8+fHKxWrOd8Q2Hyxk352rC2Nubbswpo36hQ+j31WjcJT8L0HehOxacJUBVTgP0IngYthf9SbZLNZ29a8CNWaSAJUAftpzhRtKftAfuJvGG+ByDZo2ChvG1YGrEgsJ6R+c0XI3cYzFKhwFFX3ghr1UZzysrPVNrN9NKDieGZ7zNtNB+\/mbdB9R1xTcZgh5ShlO0wK74UjLiOy7uqbE0gBTvVrq96ccxC\/kLLFnZFuwpsKoeL3KMg\/8\/Bp9xLjvcqwD1USUcK095\/9nfLMBb+V5Ew5Ips8+ROFyeLNjPw6vMmNS3sRftdv8qi2jUiEOD8d5p5Cfd6CPL0QDCQfCigNHTJSiuJ5jVFsGPO5pu\/aBgYNS8inWKY\/prQW3sIhEV57ZUHdbmSHN+uurSgCYlxpRxTBRNaGX+lhdTVX1VFlXhTT4f7Cq9bN1ihXjYjqMuJyo8hj6z0WC3pECGjmnORgIP60PdfItfOsl0Ua\/0Lk5+R+OeluaahzmekkSp+qpO6XWBeNJqw8hmVMDQrOhEdnty1zyWZJ2P9Bu12yzZ2BnczX9zwaA\/2sdSybS4ZNRib1pEQVhDiKQ9RA2rX45qHG7LeOPT+jrDkF6xFXZhtP59s\/y3iFLHHm27u8NM26gZdzxZhfQdio0IvNUmMGjuAYu5BUQHzRcoaLLVEd7Ql5iJQIJJINfBMFsDe5lcSsUUghZ2HBbEBdPad1r5PAxD+NLhlEp903Ck+P5y8OA5jbtA3Jt0O3bQ+27uJg7c8LFG0oxTHqhBxvMyNS6gV2","iv":"87ce440c37e21667dcbbb6d45b8353d1","s":"14f8afba65afc74e"}
Share your thoughts. Click here