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Marketing

Majority of affluent consumers unswayed by advertising

March 5, 2019

Affluents continue to look to print. Image credit: Saks Fifth Avenue

 

By Sarah Jones

As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.

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  1. Affluent consumers unsatisfied with luxury marketing: YouGov
  2. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  3. Princess Cruises readies itself for new ships, luxury suite launches
  4. Positive feedback, relevant information key to drawing in new consumers
  5. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Nordstrom contemplates dressing room iPads to elevate customer experience
  8. Perrier-Jouët pops up in Paris for nature-themed event
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Gucci campaigns for its timepieces in political-themed ads
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