Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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\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