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April 11, 2026
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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 8, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. IWC supports global marathon to prompt thoughtful water consumption
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