Marketing
March 15, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Brielle Jaekel
Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the success of the campaign.
{"ct":"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","iv":"9fba62456b2e7980c18a61682387cfea","s":"7fd1dacb60e9596f"}
Share your thoughts. Click here