Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
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","iv":"f2ccff86398d179e6f08ed868737b244","s":"82de35852843ec9a"}
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