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April 13, 2026
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 15, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Staff reports

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Lancôme seeds longevity-focused skincare with 20th Century Studios
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Fondation Louis Vuitton to host Alexander Calder retrospective
  7. Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  8. Subscribe now: $12 for 12 weeks
  9. 1 in 4 luxury US consumers have slashed shopping budgets over last 12 months
  10. Givenchy captures spring 2026 looks through portraiture
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