Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
{"ct":"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","iv":"be2090d5154f858e1aef597e321f5d23","s":"9cbb138c3290ffc3"}
Share your thoughts. Click here