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Automotive

Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers

April 23, 2019

Bettina Fetzer Mercedes Benz Bettina Fetzer was named the global head of marketing at Mercedes-Benz in 2018. Image credit: Mercedes-Benz

 

By Sarah Ramirez

While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.

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  1. Oceania Cruises builds new brand identity
  2. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  3. Zegna launches fragrance collection
  4. Luxury Unfiltered: How German luxury automakers lost the plot
  5. Hugo Boss champions unconventional career paths
  6. Vista Global’s XO broadens member benefits
  7. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  8. Porsche plots ’leaner’ future as full-year sales slide
  9. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  10. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
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Porsche plots ’leaner’ future as full-year sales slide
Vista Global’s XO broadens member benefits
In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert