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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 23, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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