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Fragrance and personal care

YSL Beauty geared up for Tmall’s Super Brand Day with Palm Springs stop

April 24, 2019

The YSL Beauty Station. Image credit: Alibaba

 

By Staff reports

France’s YSL Beauty used a Coachella pop-up to engage with Chinese consumers, creating a cross-continent push around the music festival.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  5. American Express cardmember spend up 25pc with improved customer experience
  6. Mandarin Oriental refreshes The Landmark, Hong Kong
  7. De Beers supports Desert Diamonds with bridal addition
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
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