Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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","iv":"ff168fae418eb04ffafb14b0a8ad1e66","s":"434567809b74c53e"}
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