Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"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","iv":"087b4480e741fea16eda68d5f5fbfc32","s":"0b30079f573d819d"}
Share your thoughts. Click here