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Internet

Frette aims younger with new digital flagship

August 23, 2011

Frette's new Web site

 

By Kayla Hutzler

Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.

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  1. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  2. Free webinar Oct. 27: Finances of the luxury home buyer
  3. Introducing Luxury Women to Watch 2022
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. Four Seasons Maui unveils lifestyle brand campaign
  7. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  8. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  9. Hugo Boss forges partnership with blogger Caro Daur
  10. IWC celebrates ambition with Lewis Hamilton
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