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Internet

Frette aims younger with new digital flagship

August 23, 2011

Frette's new Web site

 

By Kayla Hutzler

Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.

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  1. Cartier highlights high jewelry collection in boutique installation
  2. Second home sales up 235pc in Q2 versus pre-pandemic: report
  3. Burberry transforms customer experiences through digital innovation
  4. What will hospitality look like in 2024?
  5. Gucci Beauty introduces new Flora fragance featuring interactive digital activation
  6. Farfetch acquires Yoox Net-A-Porter from Richemont
  7. LVMH, CFDA, British Fashion Council and Four Seasons
  8. WatchBox expands into Switzerland with headquarters
  9. Dior takes a step towards film with latest perfume ad
  10. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
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