Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"ba3bd347d1488ccd96947eb79a323aa4","s":"d76822bdb1a9001b"}
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