Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"8eacfb9762cfa439da5ca6d047709a4e","s":"48f1ae0b66f4243a"}
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