Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"1f7381dc46666f4f2125fc92a4564be0","s":"bebcc8bf112891e8"}
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