Retail
May 1, 2019
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.
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","iv":"5aea1537a89eff0f84510956c72baad4","s":"f3bc274940c9ffef"}
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