Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"f2287c7d8326e94c2dd6279be7473c3c","s":"a1b54d715265a882"}
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