Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"6492a5218e08a56dc629deef7feab795","s":"39f7cc680a4642b2"}
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