Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"b4d84042e55eee53fef1c97809d4d677","s":"1d3b9cc5a5bf4bfa"}
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