Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"fdee499e87be19beba6d3e318ac73cb3","s":"4357c6be48a53f15"}
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