Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"8249611c9a19514b988f89cf49549b9d","s":"ad00eec58a59633f"}
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