Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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MyCp\/kSuvBowbwKl7498h\/xrsCxWGYnKqKB3uL+ViW1tmN5k86sFhbTSm9tPw4G81SjzhtSRc8rsKYim53EN0qMGR3DXDSD8NVC+6gDFi42Ul23EIkEDaDgMifOw2i9YTzFlYxu25sw4xr5FCuLxUywRWzA1aF89GOdrZ1PuUDVUCZNkynHqJYb2lW+nFK1yXbEVKqVx\/7bDitkEKatzLJgPm3ia1ZFeE6paP7zHyBvndmXovagqCYnhChgoXM6ZdnbF5Sv3l\/hoyDlamPVfPjE2LZPyg+3nxaUPL55\/bNfAp6pOIMVu8ZCfaEQGLcWZ2XctBARfmXwaBXeDKiKU05oxczTot1qGnGxdlRBDhpHszBTyBGrAox7ac3e44L1dc3uVTpSPEgqOyLrpUkM0gXxNdTVLdnsB4kZoWpHkS6guxT0ZIkuLpdkVVE2oRJwtOYlNAaXyHP3GWvkQec0KRYuimqsh6RO50Pc5FMG2zsxIZ4o8PH92veoV4OhrB6syJGik+z44sZ7KkBDn5SqbOIAMlvPPBgJh0X6R1w8pKBKr0SOIusF6zV4ZIK4Cu1O9ikC1w3v+O6Br4RlrZ8mAv3P3GDsxXoeEv2dkZamo8\/Curp1xDMzi9azGoz2qRCk3E01b6TnW15xScnPIyzKXRVih9unBDjgwxlwnZ1EqXSgo0IKWIaid7ur4q1R4dYIwY6d8g8V7TDsChw3r0ATEbQqfmO6bcGJMjqBZshcJljpQbk5JZWqeydERaA\/Egs2ZVvz\/iO6zO0DsR0+eR54brnhA6ew+bIIVMLF\/\/0ywayy0L9f7EhYvbIeNtGgcg8ssyXwqW82TYzOJcteTIXcHSeVNuaEVxGHhnjn7lhpH7axI5SAKeL+hdWBt5oQiQAKjveOQCoAI984aG0bvHcdwBPPLzH3QkxCqsM5ougtp98g+sojs0r6OPKIBfunGjKotVhY1YKzROjN9AI0IP7ITz7jWABCsza64MRzUXk\/6tj\/elFvXNTrdtAhwtIsqhr1eDIq\/9ZWTdJDSgFLLU47mP9jAy9TQxhvugbY\/hhBUnFKA9ayrc00539K7btuRCxr71Y64pOZEkXvdmGQ8CMh1s3D65hKSZrLDRbes2qziZqgL9PQsyyISgg0IA8KGFVDMQ9Hh+uc5B\/nxePb30q+NZLNeOy838ldN4sJQP1PhXL\/ye5RwhNPWWZSI4w5TPglMcTgf+sk2mSG3t7yD95nTTb13KwyQJVHext+1pCOC6OOiAvL\/dUWb5\/rD08Le\/EnzUAazDBUqNJn1AAnGsNN24B2LP+bH7NVW+YCsFU0eVSpX8Lhsd3zt207lZnvb6vokWec+HP5w0fnvb0P7Yrx9v1qfDLY3XOIbfWphPXG8GLonoNgd\/dBw0nUPUbe\/jNvaZnAwEwPFZtKnPwiCrpLSZsBLVVaWP\/9WpK6Ai7DtRHwvWUbDgwWXSQvd205BLqMycaulkYtoDCtPIXBD68c31+si8h2EpY17REO445KZHaPl\/lzxDYlamQfBV08a5BimqitsF9jnKPZ2QMac9anRGXyA9\/i+3WNbLxIleeuUMFaRGTj2TiIkTFhIN3HJ7Mx+eLL\/qrqPe+1ya2\/\/ui343Qzwr\/IgCPYnmsCaPRAOi86Lc0yvztU82jZRMQEnott1+bjeOpeW1Vk9lfv28p663vNox49iNUXwgbnJd1ggtylJk3V98tnikrynf4OkSBwOrIH3vX+wEB4IEuYC2xO+1chMMWtLbLbxBvdNYqTRw+QNVZ2NDCYeebt8YzktRUK2yelVClMMg\/5IxpyYfZFbTxCD\/FVhKsOfaoo7o\/dSJcLzXTNpAsYHXWUdWVBIFqoqOH+kUunR1EoGoW4DU0utL3pP\/mh6jLIb8LykETM9n6f5viavYpnsHN1WVgdX+7wgKYGlZwzSlOUc94FsBLhFwpcrv+gsCcDy9rl2UxuLGc\/t\/B5Bftsx4fqBuI+Y3clgNvxK4sxbbzk1iMNnzI5xAZL3VSPocQ8B1L1C7iU2sDPzYcEPxLW+DUW1mlSoyArEU5Q3jANvEvMlDwHuy9aAtfBGrKDyyMh9zm5ogZAg0vdFsQUcieLpr+GnF2cb7aF4o6fO5FxgJDnJz8PbcSxJk9v6ye5ogR5DwiGCz9I2xfjRrBZD2FR9I20+vHSb0hwwAZLuQjcSJKh5C57Krcadf2V6dACb2hFZYkMEp8pphNliAwAw0aEMPm0gbvsAjwi0aqoWnxHaSQPrI6z7cYPQheAKKYnidxAIipSJGCaR5EtjcznJNG9CcYLdFEmw0xmdk4JUCqljbEIv+G2gdf5jdPipzrujxznS9acWB1xNEpgB\/XIIfquHyL4bTvkSFVUrxPd\/6sBFqA20LbatB7axBeWeP3UZ3ePMV8tiIAKTT5dsKV+pAzho+uKXq2\/Q60\/\/HrXKD6v8rVCMDzwnOZjwAL7Qun\/izc0OWjqw5yIMkkPYFDo5NvEWXgj7ggmWXs\/9+p0S38ZcEWlX\/Cg\/dbAmbREpULZ22SniokSMeA8VGwGvHhoaDXkQkzRjnI811H7EljmPoEI+Z\/KCBZShZJlxs3lr0lFtXMH+Vdz6yINy8MSBAWEZom8DFogWTrp+F32rr1jDDD5IBPlWNd6PkMzyOzTHYGfcHieyJB3uBdtF+wpg8kqhjUkmL\/SvVlmFr+8L0V\/+rNNMyi+kRlK61Syqw34ThqiUj8bFVQDDN1mJyCJk2gYIG4Vpwm2BvStob3wk\/rUDUjNWOdCIF4XzoeYmmfLFquwguEzvkyuLySbSmomwVUqxCxqEJFzm9lBM3Wol6T7vAP470FxlWUqcBYgrQrWwkewu3SU3PGdTFqqlV9M6ZvYe3k8tLb5IowZfbTcI8wIP3bTQsU0nUGA5Ln5eSA4QnmpCbMSfbZIdukFQnQnxKWyZfxHGEUCm+YbZiin1xWHHYlXGuf1rRIZSKqeejdxo000Wa\/lLh3LlEoKV1bl9rJlzVseTt6Nd0ljtixensmj0me7ze2np+Gzuoe+RoJBycRjww4dPu1p7JTTesp4I121MMI6Mq+aW\/WumiJWmJT3ePiF26qzaogC5dNf9LB26AeeAfv8xeuKflgvMut8oW0F8JMvPhyhAv8NhzRgq5dMQAc8RIO2EWGOqRAbb0tAY8Qroq6Az0fsuTUeRjaUfkm9wMJX86uqBPQn0bhWKz\/e65\/ODINdlUa91CXFPEsODimNnADmKig2PNeBj0dgMOUhLjpPu0bePZRsoDMtntubOuFzmWyec+KAKDolDaegqEufXwClqWf07Xb2dQuQNEY1zDgS21a2KgB4g9c321WVbQAJj8LaazdBBDcW7YEBUO\/17cqBU07j7tpoSgNVXkGdnpAkhahMn5OXHiQvy5ivtzE29eHTe4HrNPzQxAeQ7fKMGf3SxMh2II80rCLcUiiXDX2NP9OT\/tOrVE6K58theipdktvVA5qCzyyjkYxOFeXuc6Uo8Drv6HKQ3CZPzsz9BqY2JZSr8d21NR95VyUS24AaAkZLgWTcm+9k+cxXfYySE2MsFdPrTJgs+aJ1L24Og4Q4BfehHjW7Gv2yGPugdKKJeC2hlciwM62u5mncCLHYXwjgPxvEJ8+MOCh+ZvdotNxVcsFLiY\/cdE4ZL0cOGY2fEnzkPQ7AbOuKLEslURqwn3FdYBksuAw4mnFAPEd4snH5Oecam+eII\/gTAuxWW9BOqtB6rCo69WzKanHMNfdlxp1EQgJx3F6\/H0Yly1HGWXAH+0c96SbZGh8tztjgkTbrVJIMCnlgRPfkLadgL4D06ytJXu\/mtXOkLp7btE0DKkEkiHoVvAH\/cbr1yFVZ1DQ62kJfIWiemcK6HuG2S4djJLmPZWKt3h9TeCKk1t0IWAoCsNnT53hNT0+bK7nUxrO\/TTJHF3KWYuD6px15rs1vn4UJgOMrPg17uqUa1MY1ehVa9Kk3bgPVG5lkclTsnBxPkxh6klU+5lx7vMU2woIegK4q+5GlNXPYPHU4x7D2dy2Wok+n+cvn4X3sTzRwJQysw5vQXhaxY4EDRw+ub0XGzHEZpUQSJoAihrk9r8Nkr\/JcsB5fwrf6HMYm4tfgxEOPXzbgANmfEj2GX\/kZ1yJ\/\/1cinUaaVkGlmVMElnniKlB\/LcVgVAnFobXK7ZUeOOeWj6MnPnhnzPAMCDnAH3YD2JbnMC0pOLmfvuJ6dJ5TkfMunLeA9bsBOozaoyK1Ab3iOlFsbLEz8ppOnDlJcQBPMQ8crfWSPRJTvPXjGMU6Wr+HudjoEmpP4vrR1V9N6t3hoKsdJ6EuWxbZKQCDf5to\/F\/uxhlmPf5Ln8VAKDAEHyI1MLVy8uQyS522g2s2c+go4n92rDWg13ZMxUcSVGcAMsf6a+6ZUMT5sz+CTh9Vw5\/l4fBxLFoNYH9TvqurOs2RJEnUmpsSDXJL4h7uxZC6\/9zfHCEVD2jLs79DKH8LbsMjwm6kwPwKvBZU0DZZENk1TZFA\/HLYjeH+JUADI40uCtY1g3UmX35vPn3frbUFaOXrHkEIYPXertFBwrtBCHHqkASyrrsYrlaQCXH6wuaYmBYdRD+rasF6xKfbAZbvosXHp6A2uJYyR\/itv0hk6sarht5H+gvxD3OrfWhXPG9Qk1Nccw==","iv":"ce55d84a3800e41dd4b9a98b57652279","s":"413bc44c6446406f"}
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