Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"179d2ca352f2d8c1ff69d836f4f3f2e6","s":"8676a17001dcea4f"}
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