Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"446c84a305bbdacb49b6d37aa521b784","s":"7e83706fbb74f1d3"}
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