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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 9, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
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  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Qatar Airways, Art Basel kick off partnership in Doha
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  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
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