Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"c3d775ec9998a76ce948ded426b13ba0","s":"8ab79b59caad7921"}
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