Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"98bdc4b6d155bea8fdf0e0e5777a599b","s":"34d40bfc548d6b20"}
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