Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"760c18f8fd15d6a8e809be521ebe1690","s":"584cfa294e837b8e"}
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