Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"ca9b3d401e2dfd3165a5e1f8001c7678","s":"bad0f482a2e8e44b"}
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