Travel and hospitality
May 30, 2019
Langham looks to real moments for its new positioning. Image credit: Langham
By Brielle Jaekel
Hong Kong-based Langham Hospitality Group is the latest hotel brand to undergo a repositioning, as the chain hopes to modernize its luxury status amid shifts in the high-end travel industry.
{"ct":"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","iv":"2bafb6b1e24d304d8d950513d4f9a6d2","s":"96053983e0466f71"}
Share your thoughts. Click here