Travel and hospitality
May 30, 2019
Langham looks to real moments for its new positioning. Image credit: Langham
By Brielle Jaekel
Hong Kong-based Langham Hospitality Group is the latest hotel brand to undergo a repositioning, as the chain hopes to modernize its luxury status amid shifts in the high-end travel industry.
{"ct":"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","iv":"cd4ee0559de22db56cbf15d058cf53ea","s":"4043d26a9ece7614"}
Share your thoughts. Click here