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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 8, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  8. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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