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Burberry adds TV to Burberry Body marketing strategy

September 2, 2011

Rosie Huntington Whiteley for Burberry Body

 

By Kayla Hutzler

British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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