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Multichannel

Burberry adds TV to Burberry Body marketing strategy

September 2, 2011

Rosie Huntington Whiteley for Burberry Body

 

By Kayla Hutzler

British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.

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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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