Blog
August 5, 2019
Gucci's Mémoire d'Une Odeur campaign. Image courtesy of Coty
By Staff reports
Luxury brands are speaking to younger generations' values and interests through initiatives that focus on activism and adventure.
{"ct":"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","iv":"a452d93626066ced77566051573e31dc","s":"6c78fb7125cf99bf"}
Share your thoughts. Click here