Luxury Daily
The authority in luxury news.
Dec. 19, 2025
  1. Matches plots second act under new ownership
  2. Burberry, EssilorLuxottica renew licensing deal
  3. Longines announces latest Ambassador of Elegance
  4. Lamborghini heads to French Alps for women-led driving series
  5. Harrods announces key leadership appointment
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Hermès, Goyard lead consigner sales in 2025: Rebag
  10. Actress Chase Infiniti accepts Louis Vuitton ambassador role
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Matches plots second act under new ownership
  2. Burberry, EssilorLuxottica renew licensing deal
  3. Longines announces latest Ambassador of Elegance
  4. Lamborghini heads to French Alps for women-led driving series
  5. Harrods announces key leadership appointment
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Hermès, Goyard lead consigner sales in 2025: Rebag
  10. Actress Chase Infiniti accepts Louis Vuitton ambassador role
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership