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April 8, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Sustainability’s next act: From ethics to economics
  8. Equinox Hotels to host third annual Global Sleep Symposium
  9. NetJets developing exclusive-use terminal in Augusta, Georgia
  10. Global secondhand market to hit $393B by 2030: ThredUp
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