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April 29, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
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  3. Aman unveils plans for first ranch retreat in Texas Hill Country
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. How Four Seasons used technology to navigate COVID and elevate travel
  6. Boss teams up with Ligne Roset for tailored Togo edition
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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