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April 27, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Coty reduces workforce by 700 amid operational restructure
  2. LVMH provides ESG updates at ChangeNOW Summit
  3. Pratesi continues retail push with new Boston boutique
  4. Circular fashion comprised 27pc of US online luxury apparel spend in 2024: Mastercard
  5. Pucci partners with Mytheresa on exclusive resortwear capsule
  6. Mercedes-Benz uplifts CLA model with celebrity-led makeovers
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Bon Appétit delivers inaugural Art & Design issue
  9. Luxury Unfiltered: In uncertain times, training is the ultimate luxury advantage
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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