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June 9, 2023
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Richemont emissions climbed 24pc in 2022
  2. Amid reports of rumored departure, could Chloé x Atelier Jolie cement leader’s legacy?
  3. 60pc of leaders expecting business complexities to rise as workplace contexts evolve: Knight Frank
  4. Diageo, Dior, Harry Winston and Rolls-Royce
  5. Dior uplifts summer capsule with global pop-up series
  6. Day's wrap: Capri Holdings, Boucheron, Rimowa and Bentley
  7. Harry Winston opens first retail salon in Nanjing
  8. SLH honors individuality with ‘Hotels As Characterful As You’
  9. Boucheron reveals sustainably-made jewelry boxes
  10. Rolls-Royce debuts first Private Office Dubai commission
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