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Retail

How to make platform choices for ecommerce in China

August 22, 2019

Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo Secoo is one of the leading Chinese platforms selling luxury products online and via mobile. Image credit: Secoo

 

By Mickey Alam Khan

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

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  1. Louis Vuitton unveils Art Basel Hong Kong plans
  2. Off-White launches ‘10x10’ creative crossover series
  3. Lexus signs next surf ambassador
  4. Piaget scales Place Vendôme flagship
  5. Cartier celebrates 20 years of Women’s Initiative
  6. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  7. Audemars Piguet brings AP House concept to Miami Beach
  8. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Natural Diamond Council introduces World Diamond Day
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